Feeds:
Posts
Comments

Posts Tagged ‘Triumph Motorcycles’

Triumph-RecallSafety recalls are usually instigated by the National Highway Traffic Safety Administration (NHTSA) or the vehicle’s manufacturer. In either case, the manufacture must file a public report describing the recall and must attempt to notify owners of recalled vehicles or vehicle equipment.

All motorcycle manufactures have seen there share of recalls, but Triumph is having an unfortunate run of build quality lately.  Below is a list of the recall notices from the NHTSA.

Back In January: Triumph Motorcycles recalled 250 model year 2011-2012 Daytona 675 and Street Triple motorcycles and 2012 Thunderbird and Thunderbird Storm motorcycles. The wheels were assembled with bearings of an unknown quality. Wheel bearings of poor quality could fail unexpectedly, increasing the risk of a motorcycle crash. Triumph will notify owners, and dealers will replace the affected bearings free of charge. The NHTSA Campaign Number: 13V032000

They also recalled 244 model year 2013 Trophy motorcycles manufactured from September 5, 2012, through November 29, 2012. These motorcycles were produced with a label bearing incorrect tire data which fails to conform to the labeling requirements of Federal Motor Vehicle Safety Standard No. 120, “Tire Selection and Rims for Motor Vehicles Other Than Passenger Cars,” and they fail to comply with the certification requirements of 49 CFR Part 567, “Certification.” Owners relying on the information contained in the label may install incorrect replacement tires, increasing the risk of personal injury. None of the affected motorcycles have been sold to consumers and they will be repaired prior to sale. Therefore, an owner notification letter will not be issued for this campaign. NHTSA CAMPAIGN ID Number: 12V592000.

The latest notifications are:

NHTSA Campaign ID Number:  13V211– 2012 and 2013 models – Neutral Gear Light Remains Illuminated

NHTSA Campaign ID Number:  13V180 – 2012 and 2013 models – Incorrect GVWR Data on Label

NHTSA Campaign ID Number:  13V212 – 2012 and 2013 models – Transmission May Pop Out of Gear

NHTSA Campaign ID Number:  13V215 – 2012 and 2013 models – Throttle Cables May Hinder Steering

UPDATED: June 7, 2013 – Another recall just announced.  NHTSA Campaign ID Number: 13V223 2012 and 2013 models – Fuel Tank May Leak.

Owners may contact  your dealer or Triumph at 1-678-854-2010 for more information.

Photo courtesy of Triumph

All Rights Reserved © Northwest Harley Blog

Read Full Post »

Fritz Clapp Letter to H-D

It takes muscle to avoid.  Not strained, forced muscle; but strength that’s supple, agile, free-flowing: that’s the tone of a healthy brand.

Yet, Harley-Davidson is using all its muscle and threatening people… all disguised as protecting brand equity.  It can only lead to more legal costs and is often the case, bad press.

So what’s the background?  It seems that H-D is fresh off a boot butt kicking contest with the Marlon Brando estate — Brando Enterprises LP — along with Wolverine Worldwide Inc., and agreed to settle a suit over the unlicensed use of the Brando name on a Harley-branded boot that resembled the ones Brando wore when he played Johnny Strabler in the 1953 movie “The Wild One.”  That whole gig had to have cost the company some pocket change just to run it through the court system process only to get to the point of where all parties mutually decided to “agree” that there wasn’t any infringement.

It’s no secret, the motor company has an extensive licensing business, and last year it generated $43.2M selling the rights to use its name on products ranging from jewelry to cake decorations.

Not satisfied with their “boot win” the trademark bloodhounds at H-D decided that a 6-week old forum web site called HarleySpace.com was threatening one of the world’s most recognized brands and told the owner to “cease and desist” using the name because it’s a trademark infringement.  Huh?  Doesn’t this show just how far they’ll go in pursuing the exclusivity of a famous trademark?

In my view this has the markings of a Susan G. Komen for the cure public relations fiasco written all over it.

Mr. Fritz Clapp

The owner of the site, James Coulbourne did what most of us would do and hired an attorney.  Not just any lawyer, but Fritz Clapp, who is most often known for representing the Hells Angels Motorcycle Club (HAMC) in intellectual property cases and goes by the name “lawyer from Hell” on his website.  Having sued the Walt Disney Co., Marvel Comics, and the late fashion designer Alexander McQueen to protect the HAMC name, Mr. Clapp knows a little bit about trademark law/infringement and enthusiastically took on the case at no charge!

If you do a Google search you’ll find that there are many, many other motorcycle blogs and social media sites with the name Harley in them.  They are clearly noncommercial and are easily and immediately distinguishable from the commercial merchandise offered and sold bearing the Harley brand.  So what’s their beef?  It seems that Mr. Coulbourne sent emails to Harley-Davidson dealerships promoting his 6-week-old website and that sent the trademark boys over the abyss. 

As educated consumers we know that great brands have a core clarity to them.  Enthusiasm spreads the message.  It also unburdens the company from having to force-feed passion for the brand and they should no longer be focused on convincing. Instead, their goal should be revealing. Others testify to H-D attributes and for this to happen, they need to give up some control because the core H-D brand identity is firmly in hand.

UPDATE: April 25, 2012 – Last week (April 20th), Mr. Coulbourne changed the name of his biker social-networking site from HarleySpace.com to IronRides.com. 

Photo courtesy of Fritz Clapp, IP Magazine and James Coulbourne.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

“You better lawyer up a-hole, because I’m not coming back for 30%.  I’m coming back for everything!”  — The Social Network.

It seems that H-D has shot itself in the foot.  Almost literally.  We all know that H-D is a company who has vigorously protected its own brand, but it is now faced with and being sued for the unlicensed use of another brand.  It seems the so-called “Brando” boot is stepping on all the wrong people!  Wealthy people.  People that just do lunch.  People, who have their people, call your people.  People who have attorney’s.  Isn’t that how Hollywood works?!

At the heart of the issue is the alleged misappropriation of the right of publicity as the boot “resembles” a leather boot that Marlon Brando wore in the iconic biker movie “The Wild One.”  The case is Brando Enterprises LP v. Harley-Davidson Motor Company, Inc., SC 112654, CA. Superior Court (Santa Monica).

Brando Enterprises is a an operating entity which was created by the Marlon Brando Living Trust to manage core business interests including Brando licensing activities, preservation and archiving of Brando memorabilia. The suit was filed by entertainment and licensing attorney Jeffrey I. Abrams, Esq. of Los Angeles.  He stated that the Brando Enterprises mission is to protect the Marlon Brando name and they will pursue any company or individual who infringes on those rights meant to benefit the Brando family.  Brando Enterprises is represented for licensing by Brand Sense Partners, LLC.

The "Brando" Boot From The Wild One Movie

The suit seeks an injunction to stop Harley-Davidson from infringing and misappropriating the Brando name and to recover damages caused by the sales and marketing of the unlicensed “Brando” boot.

Back in 2009 I blogged how the same company entered into an agreement with Triumph Motorcycles (based in Hinckley, Leicestershire) for the design and recreation of a leather jacket worn by Brando in the “The Wild One” movie.  In that movie Brando starred as the motorcycle gang leader, Johnny Strabler who rode a 1950 Triumph Thunderbird 6T.  The jacket was a modern day replica which included key features of Brando’s original jacket right down to the embroidered ‘Johnny’ name tag and the BRMC distressed print on the back of the jacket.

Photo courtesy of Triumph and Brando Enterprises.  “The Wild One” also includes other motorcycles than Triumph in the film: H-D Knucklehead, H-D WL, H-D Hydra Glide, BSA B-Series, BSA Golden Flash, Velocette MSS 500.

All Rights © Northwest Harley Blog

Read Full Post »

Triumph Sprint GT

Triumph Motorcycles are recalling certain model 2010 Sprint ST and GT motorcycles. NHTSA information HERE.

The problem is an incorrect length dipstick and as a result the accuracy of measuring the oil level might be in error.  The remedy is that dealers will replace, free of charge, the engine oil plug/dipstick fitted to the clutch cover.  The recall is expected to begin this month.  Owners may contact Triumph Motorcycles at 678.539.8782.

NHTSA Campaign ID Number: 10V639000
Report Date: December 28, 2010

Photo courtesy of Triumph Motorcycles

All Rights Reserved © Northwest Harley Blog

Read Full Post »

%d bloggers like this: