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Posts Tagged ‘Sturgis Rally’

Harley-Davidson’s Entrepreneur and New Mastermind

Jochen Zeitz — Harley-Davidson interim President and CEO

The ultimate maverick has been hired to preserve and renew the freedom to ride.

I’m talking about Jochen Zeitz — the entrepreneur and new mastermind in charge of Harley-Davidson until he is offered the position permanently or a recruitment committee finds a replacement CEO.

So, what do we know and who is this man?

Jochen Zeitz at Segera Retreat Lodge

As a slacker who would debate a good life is better than a good job, paint me truly inspired for that list of accomplishments!

Talk about an extreme producer with a missionary zeal!  And, I haven’t mentioned the best part… a profile of his “day job” achievements.

Mr. Zeitz represents qualities too good to be true and the idea of him shilling for some corporation to hawk motorcycles deflates the “HERO” excitement.  It’s clear, Mr. Zeitz won’t be satisfied until he has done everything to promote his vision of a new, better world.

LiveWire — Jochen Zeitz — Milwaukee, WI

With his multi-millions in fortune, Jochen Zeitz is likely the richest person in history to run Harley-Davidson as interim president and CEO.

So, again, who is the 57-year old sandy-haired, 6’1’’ athletic build of a man?

Mr. Zeitz was born in Mannheim, Germany, in 1963, to a gynecologist father and dentist mother.  He grew up in a time when the Green Party and the anti-nuclear movement were enjoying strong support in Germany.  Along with the time he spent at the family’s lodge in the Odenwald forest, the outdoor exposure planted seeds of interest in environmentalism.  He was educated at Karl-Friedrich Gymnasium, Mannheim, south-west Germany, and then international marketing and finance at the European Business School of Oestrich-Winkel near Wiesbaden.

Jochen Zeitz and wife Kate Garwood

Mr. Zeitz began his professional career with Colgate-Palmolive in Hamburg in 1986. He then moved to Herzogenaurach in the Franconian countryside to work for sporting goods manufacturer Puma (Bio) in 1988. From there, he rose rapidly though the ranks to become head of marketing in 1991 and vice president — international and head of the global marketing and sales department.  In 1993, at the age of 30, he became chairman of the board of Puma, making him the youngest CEO of German firms with commercially traded stock. He dramatically reduced staff numbers, took production to Asia, made English the corporate language, started sponsoring African football teams and was credited with turning around the near-bankrupt business into one of the world’s top three sports brands.

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) — Cape Town

In 2003, he insightfully signed 16-year-old future Olympic champion sprinter Usain Bolt to Puma.  In 2007, he was appointed to the Board of Harley-Davidson.

Puma was acquired by luxury goods conglomerate Kering in 2007, and a few years later Mr. Zeitz served as Kering’s Chief Sustainability Officer.  In 2011, he set up a sustainability committee for Harley-Davidson, which he also chaired.

Also in 2011, he wanted to step back and focus on his environmental work and resigned as CEO of Puma.  He became a director of parent company Kering and chairman of the group’s sustainability committee.  He co-founded ‘The B Team’ with Sir Richard Branson in 2013.  That same year he launched the Kenyan Segera Retreat with a focus on his foundation’s 4C philosophy for sustainable tourism.

In 2020, he was hungry for something much more and became Harley-Davidson’s interim president and CEO.

Jochen Zeitz — 1929 Gypsy Moth Airplane Photo credit: Eric M Rojas

On a personal level — he divorced his first wife Birgit Jöris in 2012 following an 18-year marriage.  He is currently married to LA-based producer Kate Garwood‚ 41‚ producer of the 2016 movie “Race”‚ about U.S. track star Jesse Owens.  They have two children; 4-year old Jesse born September 2017 and a three year old. He keeps homes in Switzerland, Santa Fe, Los Angeles, a 50,000-acre ranch in Kenya and has property in west London.

When researching material for this blog post, I was blown-away on the amount of information published about Mr. Zeitz.

In a 2013 interview with the International Bar Association, he stated no plans to marry again, although at the time he was in a long term relationship with Kate Garwood. He was adamant about no intention of having children. ‘No, definitely not,’ he stated emphatically. ‘Never say never, but it’s very unlikely. It’s not something that fits with my daily life and I’ve never believed that having children without a father around is a good idea. It’s not really something I would get excited about.’  Just a short four years later both occur.

Jochen Zeitz at Segera, his 50,000-acre ranch. Photo credit: David Crookes

In recent press interviews, he’s stated the joy of his decision to have children late in life, because now he can see them grow up versus having such a busy schedule in running a company and traveling for 10 months in a year.  An interesting side bar: Speculation swirled that Jesse, their first child, was named after the 1930s athlete and fueled by the fact that Jessie Owens was provided with shoes for the 1936 Olympics by the Dassler brothers‚ who went on to found Adidas and Puma. 

But, I’ve digressed and want to return to connecting the Harley-Davidson dots… Mr. Zeitz’s experience at Kering was a critical influence and the driving force behind Matt Levatich’s (the recently fired Harley-Davidson CEO) pivot to sustainability that led him to think much more about environmental profit and loss at Harley-Davidson.  Mr. Zeitz had devised an environmental profit-and-loss account method at Kering which, put a figure on what a company’s air pollution, land use, water use and carbon consumption cost the planet.

Jochen Zeitz’s Favorite Thing — A Scottish Bailey — Photo credit: Charlotte Haden

While Mr. Zeitz — wealthy, world-view philosophy, competitive, over-achiever and relatively young — has the luxury of carving out grandiose, acronym-fueled sustainable ‘visions’, that struggling businesses like Harley-Davidson, desperate to increase motorcycle sales, might find distracting or even an irritant.

We’ll have to read the biography when ex-CEO Levatich publishes the book, but as an outside observer, one distraction example is: it took eight years, millions of dollars and the work of over a thousand engineers to fully realize a product that few want — the Harley-Davidson LiveWire — the Milwaukee company’s first premium electric motorcycle to go on sale in September 2019.  As a long-serving Harley-Davidson board member, Mr. Zeitz convinced executive management to focus not just on the moral justification for electric engines, but on the needs of Harley-Davidson customers to have healthy natural landscapes in which to ride. The logic behind this claim, was that “what every rider loves about the ride – it’s the environment they’re riding in, isn’t it?”  Soon afterward, the marketing and brand alignment teams marched in unison to support sustainability as a major part of the brand.

Segera Retreat — Laikipia, Kenya

The result?  A new mission, twisting the brand’s historic celebration of freedom into a desire “to preserve and renew the freedom to ride” and TWELVE quarters of sales decline.  Along with a $2,152,500 million severance payment to Matt Levatich.

Mr. Zeitz believes and is on record, stating there is more to corporate life than the relentless pursuit of profit. Wait, what?!  Isn’t profit what got Matt Levatich fired?

I’ve watched “An Inconvenient Truth” and the sequel. The oceans are heating and the poles melting, but color me skeptical of environmental groups with sustainable-for profit-business interests.  We’re all too aware of what the world needs: another multi-millionaire telling others how to behave better once they have made their own fortune while flying private and choppering into a rich man’s playground.

Jochen Zeitz GQ Article — in German

The motor-head scholars, bankers, real estate agents, lawyers and fashion designers who gather not to drink cheap brew, but to sip $15 “born to be wild” martinis and straddle $40,000 motorcycles might pontificate on the value of sustainability, but I just don’t see grizzled leather-clad loyalists describing Harley-Davidson as the world’s most sustainable manufacture over a beer at the Sturgis rally.

But, sometimes there’s a man. I won’t say a hero – ’cause what’s a hero? – but sometimes there’s a man – and I’m talking about Jochen Zeitz here – sometimes there’s a man who, well, he’s the man for the time and place.

A man who will improve the brand that is unique, exciting and one that gives value to it’s riding customers.

But wait, there’s more… An incentive if he kicks a field goal… according to the company 8-K regulatory filing, the interim Harley-Davidson, CEO Jochen Zeitz, is eligible and will receive a $3 million bonus (in the form of restricted stock units (RSU’s)) that would vest one year after the grant date and become payable if his employment continues to the date of the installation of a new CEO.  That $3 million would come on top of the annual base salary of $2.5 million he is receiving now after taking over for Matt Levatich. I don’t think this will be too difficult since Mr. Zeitz has served on Harley-Davidson’s board since 2007.

Photos courtesy of Harley-Davidson, Jochen Zeitz, Twitter, Eric M Rojas, David Crookes, and Charlotte Haden

Information Source & References: IBA, Independent,Wired,Business Daily Africa, Milwaukee Business Journal, Adventure Rider, Infosys, Telegraph, Financial Times, Angama Blog

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DRONE-GUYKnown as “remotely piloted aircraft” or “RPAs” in military parlance, drones may well have a coming out party at this years 75th Sturgis rally.

Ellsworth Air Force Base is located approximately 10 miles northeast of Rapid City, South Dakota and about 30 miles from Sturgis. The 432nd Attack Squadron has 195 personnel dedicated to piloting drones to conduct surveillance.  It’s primarily focused on flying in foreign countries, but there are many different drones in the Air Force’s inventory and the question about use as a law enforcement tool during the Sturgis motorcycle rally was recently floated.

Drone_cover_imageI’m talking about something less threatening than the MQ-9 Reaper in the Sturgis sky, but something that will include live-feed video cameras, heat sensors and radar.

Advocates claim they can be used to quickly respond and solve medical problems, help untangle vandalism incidents, protect the hundreds of thousands of dollars of cash that transact each night with vendors, catch illegal behavior, and provide documentation for law enforcement.

Is 2015 the year of aerial drone surveillance during the Sturgis Rally?

20130515_drone2_33Well consider the fact that Arial land survey by drone is already in process in South Dakota.  The South Dakota School of Mines & Technology is training students to use drones for rescue and hostage situations and South Dakota currently has no Unmanned Aircraft Systems (UAS) Legislation preventing the skies from being used for drone flight.

And then if you look just across the state border to North Dakota, a family was arrested with the assistance of a Predator drone.  Rodney Brossart was sentenced to three years in prison, of which all but six months was suspended, for a June 2011 incident in which police attempted to arrest him over his failure to return three cows from a neighboring farm that had strayed on to his property.  Mr. Brossart’s sons were located by a border-surveillance Predator borrowed from Customs and Border Patrol (CBP), which enabled local police to safely apprehend them, according to local newspapers or as reported by the LA Times.

Still skeptical?  Here are some additional drone facts:

  • Between 2005 and 2012, the amount in contracts the federal government awarded for drones: at least $12 billion.
  • Number of companies that are now in the drone business: more than 1,000.
  • Number of private-sector and government requests to fly drones that the Federal Aviation Administration (FAA) has approved since 2007: 1,428.
  • Number of police departments that have asked the FAA for permits to fly drones: 12.
  • Number of commercial drones that the FAA predicts will be flying in domestic airspace by 2017: 10,000.
  • Price of a drone-proof hoodie being sold by the British company Stealth Wear, which also offers drone-proof scarves and burqas: $481

The question of whether aerial surveillance requires a warrant is ambiguous, with some court rulings ­including a 1986 Supreme Court decision ­allowing warrantless surveillance, while other rulings have found it to be unconstitutional.

Unmanned-aircraft-Coming-to-a-sky-near-youThere was a time when aerial surveillance was so expensive that privacy was a minor issue. But now drones are relatively cheap and can be equipped with sophisticated sensors, so they can vacuum up large amounts of camera imagery and other data, in the same way that advances in computers and communications enable the NSA to collect huge amounts of data from telephones and the Internet.

Law enforcement will clearly advocate that drones support most all of the “unobjectionable” police raids.  However, how long will it be before networks of linked drones and computers “gain the ability to automatically track multiple motorcycles and bodies as they move around a city,” much as the cell phone network hands calls from one tower to the next. The authorities would then combine drone video and cell phone tracking to build up databases of people’s routine comings and goings—databases they can then mine for suspicious behavior.

drones-shropshire-gettyv2And here I thought states using federal highway safety grants to fund discriminatory Motorcycle-only checkpoints was government over reach.

Most people who ride and stay in Sturgis know they are being financially exploited and that today’s “hard-core” Sturgis rider is grayer, and is much better behaved.  None of this is new.  What is new, is the potential use of drone surveillance which is teetering on a privacy razor’s edge.

Note: Oregon’s HB 2710 defines a drone as an unmanned flying machine, not including model aircraft. The law allows a law enforcement agency to operate a drone if it has a warrant and for enumerated exceptions including for training purposes. It also requires that a drone operated by a public body be registered with the Oregon Department of Aviation (DOA), which shall keep a registry of drones operated by public bodies. The law grants the DOA rulemaking authority to implement these provisions. It also creates new crimes and civil penalties for mounting weapons on drones and interfering with or gaining unauthorized access to public drones. Under certain conditions a landowner can bring an action against someone flying a drone lower than 400 feet over their property.  In addition, Oregon was chosen as one of six UAS test sites by the FAA.   More UAS information HERE.

Photos courtesy of internet.

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HD-CrowdMany riders are on the road and in route to the Sturgis Rally.

If you rushed out of the garage before finalizing a list of things to do while in S.D., below is a list of activities Harley-Davidson will be rolling out for rally attendees.

The 2015 models will not be launched at Sturgis.  Last year the motor company started a new trend of  introducing the new model line up during the 3rd week of August after all the press/media noise subsides post-Sturgis and they can garner more mind share.

3rd & Lazelle Street, Downtown Sturgis, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Stunt Show – 3 times daily (10am, 1pm, & 4pm) Produced by Ill Conduct Team
  • H.O.G. Rally Point – Join Tina, Thor and other H-D staff in the H.O.G. area. Pick up your FREE event Pin, join the club or renew your membership.  Plus, August 2-8 all H.O.G.® members + one guest are welcome to join us in the H.O.G area  from 3:00pm – 5:00pm for live entertainment, complimentary samples of our new H-D Road House Meats and beer samples.
  • Willie G. ® and H.O.G.® Commemorative Merchandise – You can’t buy it at home! Stop by to purchase exclusive Sturgis 2014 clothing.
  • Genuine Harley-Davidson® Parts & Accessories Display – the latest Harley® models equipped with the full line of custom Parts & Accessories. Check out our 12 fully accessorized bikes!
  • 2014 H-D® Motorcyle LineupCheck out the 2014 bikes, including NEW customized Street motorcycles, RUSHMORE bikes, the Low Rider® and the SuperLow®1200T.
  • Women’s Area – Rebel One hosts the JUMPSTART® Rider Experience and Bike Lift Seminars on how to properly lift a dropped motorcycle. Enter the sweepstakes to win a FREE Riding Academy course or Rental.
  • Weber® Mobile Grill Academy – Get a first-hand look at Weber grills and accessories; Weber Experts will be there to answer any questions you may have about grills, grilling techniques, recipes, and all things grilling!  Join the Weber Family by signing up for Weber Nation and you will be entered to win a Weber Genesis gas grill.
  • Craftsman® Garage Station – Come for a free oil fill-up and tire pressure check! Stay and watch our artists sculpt, paint, and engrave. Take home a cool new design on your bike helmet or a personalized engraving on a free Craftsman cap wrench.
  • Free Bike Wash – Wash away all the Black Hills dust and dirt at the free bike wash from 9am – 4pm. Just bring a dirty bike and a little elbow grease.
  • MDA will sell event pins and host a bike raffle. Enter to win a black 2014 Street Glide!
  • Visa will offer Visa Card membership application and free giveaways to all applicants!

Black Hills Harley-Davidson
2820 Harley Dr.
I-90 Exit 55, Rapid City, SD
Saturday through Saturday, August 2-9, 9am – 5pm

  • Harley-Davidson ® Motorcycle Test Rides – Take a FREE test ride on a 2014 Harley-Davidson® motorcycle, including our new RUSHMORE bikes, LowRider® and SuperLow® 1200T. Come early and ride as many bikes as you want. All riders must have a valid motorcycle license and adhere to riding gear requirements and safety rules.  Demo registration will close at 4:00pm daily.
  • 2014 H-D® Motorcycle Lineup – Check out the 2014 bikes
  • Harley-Davidson® Motorclothes® – Try on our new jackets – even take them for a test ride! All items will be available for immediate purchase.
  • H-D1 Fit Shop – Come experience the feel of a more comfortable, safer ride. Stop by the H-D1 Fit Shop and find your perfect seat and handlebar combination.

Featured Activities:

  • Sunday, August 3 – “Weber® Big Burger Battle Cook-Off” competition. Come to the Weber® display at 3rd and Lazelle St. to watch pre-selected finalists compete in a cook-off!
  • Tuesday, August 5 – The 6th Annual Women’s Biker Belles Ride and celebration sponsored by Harley-Davidson®. Visit www.bikerbelles.com to register and for more information.
  • Wednesday, August 6 – “Weber® How to Grill a Perfect Burger” hands-on grilling class exclusively for H.O.G members led by Weber® Grill Expert, Kelsey Heidikamp.  Classes offered at the Weber® display at 3rd and Lazelle St. at 11:45am, 1:30pm, and 3:15pm. To participate, please send your name, cell phone number, H.O.G. number and preferred class time to HandsOnGrilling@harley-davidson.com. Space is limited so sign up soon! Sign up ends Friday, August 1.

Photo courtesy of H-D.

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By now the campground dust has settled after the 70th Annual Sturgis Motorcycle Rally which brought thousands of motorcyclists and music fans to the legendary Buffalo Chip.

There were raucous crowds mixed with top tier entertainment at the “Chip” this year.  Even Pee Wee Herman lived through it to write on a blog for The Huffington Post about his experience.  See his video HERE.  But, overall it cemented the venue as one of the better entertainment locations with an array of art, vendors, food and people gawking (responsibly of course!).  The selection of musical guests resulted in one of the biggest music festivals of its kind in South Dakota. Doing a bit of name dropping, the entertainment included; Ozzy Osbourne, Bob Dylan, Kid Rock, Motley Crue, the Scorpions, ZZ Top, The Doobie Brothers, Dave Mason, Lee Rocker, Tesla, Drowning Pool, Creedence Clearwater Revisited, The Guess Who, Trailer Choir, Buckcherry, Orianthi, Stone Sour, Jason Aldean, Williams & Ree and Disturbed.

But here’s the rub… there were a lot of people going to/from the Chip.  I was part of the 5 mile commute from town to the campground traffic jam that ran from the Buffalo Chip to I-90 on Tuesday night (August 10th) as rally-goers sat on over heating motorcycles for a couple of hours on what locals call the annual “biker crawl” to catch the Bob Dylan/Kid Rock show.

The Chip celebrated it’s twenty-ninth year of operation.  That’s twenty-nine years of motorcyclists trapped in wicked heat and traffic grid lock.  There’s no excuse for an experience like this.  In Sturgis there were NO law enforcement officers directing traffic nor were there any Buffalo Chip staff.  Just grid lock. What went wrong and why is there no traffic coordination?  Were people improperly trained?  Did too many people overwhelm the event or have budgets been cut so slim that the job can no longer be done?  It’s a case of pointing fingers.

Bob Dylan at The Buffalo Chip -- 2010

Ron Woodruff is the owner of the Buffalo Chip campground who I’m sure has great pride having overseen the tremendous growth and World Wide recognition the “Chip” has earned as one of the premier concert venues in the mid-west.  Tried to correct this situation, he has and last fall he tried again to get the Meade County commissioners to take corrective action, but the commissioners defeated a Woodruff backed bill which would have set aside money to purchase land for a shortcut from the major campgrounds to I-90.   I’m sure the meeting went something like this: “We don’t need no road that will only be used for two weeks out of the year. It will kill the vendors who depend on Main and Lazelle traffic for their business.”

The dust settles on "The Chip"

But as a business, the Sturgis town council and the Buffalo Chip should never be happy when people attend the rally, put down hard earned money for music concerts and have a bad experience for any reason.  It’s a simple situation.  How many times a year can someone afford to drop $300 for two people to go to a concert, drink a few beers, eat a Gyro and buy a t-shirt?  Not many.  So, they need to listen to the customer and make changes.   How about traffic police coordination? How about traffic alerts?  Or Twitter updates on the expected delays or reasons?  How about park and ride buses with express lanes?  Something.  Anything!

And while I’m on this rant… how about that lame video set up on the Chip stage?   Hey Ron, 1979 called and said they want their VCR camcorder back!  Are margins so tight that a short-term rental of a couple video JumboTrons for people to see the artists or the Miss Buffalo Chip Beauty Contest be out of question?  Lastly, there use to be a TV segment on ABC called the “Fleecing of America”… I suggest a segment called the Sturgis “Fleecing of Every Motorcycle Music Fan?”  You see those stop signs that help create the grid-lock, become after the Chip concert, mixed with Monkey Rock and Full Throttle motorcyclists into a law enforcement sobriety stop as police officers stood in the street wafting for alcohol with their scientifically trained nose.  When they found an offence they processed tickets speedier and more efficient than the Hertz rental car return!

Were there irresponsible riders?  Oh yeah, and many of those who participated a bit more than others caught a free ride out of the traffic jam.  Yep, the Chip truly captures the essence of the motorcycle lifestyle, but it’s time for some changes.

Photo’s taken at the Buffalo Chip.

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Posse at the 70th Sturgis Rally

STURGIS is STURGIS — Since 1938 the Sturgis Rally has been held every year, with some exceptions during WWII, for example the gasoline rationing in 1942.

And as a result, a lot about Sturgis remains nearly the same year after year after year.  There are the RVs, tents, vendors, concerts, people watching and lots of motorcycles.  And did I already say there is a lot of people?  Every year they try to make it bigger, better and fancier.  In fact, this year the musical lineup included folk icon Dylan to heavy metal pioneer Osbourne along with some Motley Crue and ZZ Top in-between.  Each of the big three camp grounds compete with each other to see who can bring in the more impressive talent.

But there feels like a bit of a metamorphosis at Sturgis.  It’s become noticeably more commercial.  Even the Hells Angels had a booth serving up (for a fee) a Sonny B. book signing along with calendar and t-shirt sales!  The rally has turned a corner toward a concentration of commercialized chrome with a sanitized or reserved atmosphere.  Nothing wrong with that.  It’s just about moneymaking which doesn’t interest a lot of folks.

Our group persevered through the changes in rally persona, and spent a couple days at the “humble rumble” (i.e. Sturgis) – enjoying all that the town and surrounding area had to offer up – I departed with only one t-shirt!  The Sturgis population of 6500 hosts a few hundred thousand biking enthusiasts and along the way the economic engine collects about $987M in state tourism for the little celebration.

Capitalism at its finest!  And if you don’t think there are many people in attendance… consider this: NYC has 26,402 people per square mile; Sturgis during rally week has 160,427 people per square mile!

In my estimation there are 3-types of people who come to the Sturgis rally. The CASUAL OBSERVER – who may ride, but most likely does not and spends most of the day in t-shirt shops buying “proof” they were at the ‘mayhem’ or event.  Next is the RECREATIONAL RIDER – some who rode there, but many likely trailered their $35K CVOs.  This group offers up the largest opportunity for the vendor booths as the biker subculture fantasy doesn’t come cheap.  The last group is the RODE MINE whose leather jackets patina match the sunburned faces.  You don’t get that bright red tan while sitt’n in captain seats in the Ford F-series pickup!

Willie G

There might even be another group, those who don’t own rain gear, sport offensive tat’s and do tune ups along the way.  They have a true pulse of the V-Twin and a real sense of brotherhood.  But I’ve digressed.  For most the celebration will come to an end and will need to shave and shower and squeeze back into the cubicle.  In other words, get back to work as were going to need to pay off the August credit card bill!

From my vantage a few highlights were: the Kid Rock concert at the “Chip” (Dylan was totally lame!); face-to-face with Harley executives (Willie G., Bill and Nancy); Mount Rushmore achieved the highest single day attendance record on August 10th; witnessing the ear blasting B1-B Bomber fly over on main street; “The Wall That Heals” (a ½ scale replica of the Vietnam Veterans Memorial); the AMD World Championship customs; free Macanudo cigars and the Harley-Davidson booth/crew.

AMD World Championship

Speaking of the H-D booth, I want to provide a shout out to the Milwaukee team for a job well done!  In previous years you’d have to commute to Rapid City to see the new model line-up which many riders passed over.  It was extraordinarily convenient to meander up from the Broken Spoke and talk up new features with the well trained H-D personnel who were genuinely interested in chatting it up with riders.

Now for some of the bad news: the 70th Rally saw about double the number of road deaths/crashes vs. previous year averages.  Nine people were killed in the Sturgis area during the rally.  There were no deaths last year.  This number doesn’t account for fatal wrecks in other states involving motorcyclists on their way as was the situation for an Oregon man who crashed on US 12 near Powell, ID HERE.   Granted the higher number of attendees does contribute to potential crashes, but in many instances the accidents seemed due to inattention.  Early stats indicate that fewer people were arrested for drunken driving, but more for drug violation.  Law enforcement responded to 73 injury accidents and 36 non-injury which was similar to previous years.  Total citations for the 2010 rally were down to 1442 vs. 1803 in 2009.

70th Sturgis Rally Travelogue – Part 1 HERE and Part 3 HERE.

Photos taken during the trip.

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PORTLAND to BOISE – The outbound ride route was about getting miles under our tires as we looked for the fastest and most direct route (I-84) to Boise, ID.

The day started off with a heavy coastal cloud layer, but the futher we rode through the gorge the sunny weather was clearly present in the distant east.  By mid-morning the clouds burned off and as we rode up the gorge we stopped at a rest area prior to Boardman and met up with another group of riders/friends who were taking the northern route to the rally.

We continued on along a more southern route and headed toward Pendleton and over the Blue Mountains of the Wallowa-Whitman National Forest.  The crest of the range sits at 4193 feet just prior to La Grande and then we dropped down into the southeastern flank of the range and Baker City, home of the Hells Canyon Rally.

We arrived in Idaho, the coast-less, semi-arid, mountainous state to near triple digit temps and stopped at a rest area where the Snake River meandered along the interstate to cool off.  We made our way into the downtown Hampton Inn having to navigate around road blocks for a 3-on-3 basketball street tournament running over the weekend.

As a side-bar, the Hampton Inn experience (price/quality/service) was the best we experienced on the entire trip.  Major shout-out to Phil Cordell (GM) and team!

"The Posse"

We needed something to do and luckily for the group it was Friday night!  We grabbed some “Boise Caviar” (at: Bar Gernika) i.e. some spicy lamb grinder and a drink mixture of cola and red wine.  No thanks, I stuck to a local hops.

Bar Gernika is a dark little corner joint, but a fav for Basque food.  Some in the posse decided to doubled down on the croquetas and ask for extra spice because let’s face it – is there any better drunk food than spicy lamb?!  The joint had a sidewalk patio and was in close proximity to “Alive After Five” and the “cougar” deck at the Reef “Tiki” Restaurant where we finished off the evening.

BOISE to IDAHO FALLS – We departed Boise fairly early and continued our route to the “Craters of the Moon National Monument.”   About an hour outside of Boise we headed east on Hwy 20 and traveled through the semi-arid rolling hills landscape.  About 18 miles from Arco, ID on Hwy 20/26/93 is the National Monument and we pulled into the visitor center to cool off.  Even though we were at 5900 feet, the temperature remained in the 90’s.  The Craters of the Moon is a geologic wonder.  It’s a preserved volcanic landscape with craters, cinder coves, lava tubes and large fields on the Snake River plain.  It’s quite the contrast in colors.

Craters of the Moon

After leaving the monument we continue east toward Arco and rode through part of the nearly 1000 sq mile Idaho National Laboratory (INL) complex located in the high-desert.  For as far as the eye can see (~20 miles) there was nothing but sage brush and then a small industrial complex comes into view. INL manufactures highly radioactive plutonium-238 for classified national security purposes.

According to the reports there have been more than 50 one-of-a-kind nuclear reactors built at the INL facility yet all but three are shut down now.

"Middle Butte"

More important from a tourist viewpoint is that we passed by the now famous EBR-1 (Experimental Breeder Reactor) which first produced electricity back in 1951 and was the design test-bed for a nuclear military.  It’s on public display.

We continued heading east on Hwy 20/26/93 and rolled past “Middle Butte” which is this large cinder cone shaped mountain in the high-desert with every conceivable antenna tower on the flat top to broadcast or capture an electronic signal.  Undoubtedly it provides the 4000+ workers at INL cell phone coverage so they can check their email.

Idaho Falls

Evidently AT&T has yet to learn about this mountain as I had no service.

Finally after some road construction delay’s we arrived literally at Idaho Falls and the Best Western hotel.  Dinner was great at the Brownstone Restaurant and by moonlight and a small flashlight we made some late night foot peg adjustments before calling it a day.

IDAHO FALLS to CODY —

Grand Teton National Park

(via southern Yellowstone National Park entrance) – This day took us through northwestern Wyoming, via Jackson Hole and the Grand Teton National Park.  We were most fortunate to have sunny weather to view a spectacular landscape rich with majestic mountains and blue clear lakes.

The jagged Teton Range provides an incredible contrast to the sage-covered valley which Hwy 191 runs through on our way north to Yellowstone.

The Teton's

Yellowstone National Park is always inspiring with waterfalls, Lodgepole pine and the thermal areas. The south road entrance passes the Continental Divide three times and the route passes five geyser basins.  We drove by Lewis Lake and over Craig Pass (8262 ft) and then west to Old Faithful.  It’s the world’s best known geyser and erupts at intervals from 40 to 120 minutes.

We watch it do its thing and back tracked toward the East entrance through Lake Village and the Fishing Bridge where we were rewarded with panorama views of Yellowstone Lake.

Lewis Lake - Yellowstone

The lake is North Americas largest mountain lake at 20 miles long, 14 miles wide and 430 ft deep with average August surface temp of 60 degrees.

We traveled around what seemed like the entire lake then progressed over Sylvan Pass (8530 ft) and finished out the riding day with about 50 miles to Cody, WY.

The last hour of this route took us on the Buffalo Bill Scenic Byway which is a two-lane road in the rugged canyon carved by the North Fork of Shoshone River.

Buffalo Bill Reservoir - Cody, WY

Just prior to arriving in Cody are a couple of interesting tunnels and the Buffalo Bill Reservoir which provides recreational activity for locals as well as some limited hydropower from the dam.

With the sun setting behind us the scene made for some great photo’s.

CODY to STURGIS/LEAD – It was our 4th day of adventure and Cody is a transition point between the forested mountains of northwest Wyoming and the plains of the Bighorn Basin.

At Shell Falls Trail

There is spectacular scenery in all directions from Cody, the Beartooth Mountains to the north, the Absaroka Range to the west and Wapiti Valley to the south.  Our posse headed east on Hwy 20 to Greybull and picked up Hwy 14 which traverses the Bighorn National Forest.

We all have our favorite roads and one that I really like riding is the Bighorn Scenic Byway (US 14) which connects the cities of Greybull and Sheridan and includes 45 miles of scenic mountain driving.

Posse rolling across SD Plains

Within the National Forest area, you’ll encounter grass prairies, evergreen forests, mountain meadows, rugged alpine peaks, dramatic canyons, arid desert lands and cascading waterfalls — all within a couple hours journey.  The Cloud Peak Wilderness area, is quite unique and diverse.  I’d like to spend more time exploring the area rather than quickly rolling through on a motorcycle.

The Deadwood Cabin

We connected onto I-90 and headed east toward Sturgis.  Although the interstate is fast it’s somewhat of a boring ride until you get near Spearfish and the US 85 junction which routes riders south into Deadwood/Lead.  We had a cabin south of Lead, located near Recreational Springs.   Although it was a bit of drive into Sturgis it turned out to be a really sweet setup!

70th Sturgis Rally Travelogue – Part 2 HERE.

Photos taken along the route.

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The Culbertson Guidon -- Custer's Last Stand

Last Friday marked the 134th anniversary of the battle.

I’m talking about The Battle of the Little Bighorn, also known as Custer’s Last Stand.  It claimed, 263 soldiers, including Lt. Col. George A. Custer and attached personnel of the U.S. Army, who died fighting several thousand Lakota, and Cheyenne warriors led by Sitting Bull.  They fought for their land near what’s now Crow Agency, MT when the government tried to drive the Indians off the land after white settlers discovered gold there. The Black Hills in southeastern Montana (present day South Dakota) were declared Indian land in the late 1860s.

A single swallowtail flag – or Guidon – is one of the few artifacts found from the battle.  Guidons served as battlefield beacons marking company positions.  The victorious Indians stripped the corpses of trophies, but missed the bloodstained flag, which was hidden under the body of a soldier.  The Culbertson Guidon as it’s called was recovered by Sergeant Ferdinand Culbertson, a member of a burial party.  It was sold for $54 in 1895 to the Detroit Institute of Arts who has now decided to sell it and use the proceeds to build its collection. The flag has been valued at $2 million to $5 million and will be auctioned sometime in October by Sotheby’s.

If you’re headed to the Sturgis Rally then the battlefield is a must see stop.  It’s at the junction of I-90 and Hwy 212 and today the Little Bighorn National Monument offers up a wide range of activities and interpretive opportunities. I was there about 3 years ago and blogged about HERE.  The Forest Rangers provide talks about the battle and there are a number of related items presented in the Visitor Center.  I remember most an obelisk which commemorates the U.S. Army dead, and marks the spot of the mass grave where all U.S. soldiers were re-buried.

Tribal Sites: Crow TribeArikara TribeSioux TribesCheyenne Tribehttp://www.c-a-tribes.org/

Photo of flag courtesy of Sotheby’s.

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