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Posts Tagged ‘Sturgis Motorcycle Rally’

Brace

News about Harley-Davidson during the month of August has been a bit of a wild ride.

There was the consent decree and $15M settlement with the EPA. Then the announcement that Harley expanded the list of bikes on recall that may have been built with defective hydraulic clutch systems.  Then the biggest engine-product launch for the company since 1988, when the Twin Cam made its debut.

And now today, the day before the Milwaukee Rally kicks off, Harley-Davidson announced that approximately 200 employees will face layoffs starting in October as the company adjusts motorcycle production due to slower sales.

According to various news reports including Rick Barrett, of the Milwaukee Journal Sentinel, the union stated many of the layoffs will take place at Harley’s assembly plant in York, Pa., and some will occur at the engine plant in Menomonee Falls, where the company employs approximately 1,000 people, as well as in Tomahawk.

Given that the Sturgis Motorcycle Rally attendance was down roughly 40% from a year ago (some of which was expected), suggest that some riders are busy doing other things than throttling down rural America’s roads to a rally which makes the launch of its Milwaukee-Eight engine motorcycles key to amp up any new motorcycle sales.

Photo courtesy of Sturgill Simpson Video.

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Indian Motorcycle 2017 Line-Up

Indian Motorcycles

Could this be a historic mark on Sturgis?

Seventy-five years after Ed Kretz dominated the first motorcycle race on the sands of Daytona Beach, Indian Motorcycle announces the 2017 line-up just days before the start of the 76th Sturgis Motorcycle Rally and just hours before Harley-Davidson’s Q2’16 financial results.

Indian states the 2017 lineup includes the recently released Scout Sixty, Indian Springfield and Chief Dark Horse models with new color choices.

A new and the industry’s largest and brightest touch-screen information and entertainment system has a 7-inch display with turn-by-turn navigation, Bluetooth audio and USB flash drive support. The Chieftain bikes come with 100 watts of audio, while the more expensive Indian Roadmaster has 200 watts.  The screen is glove compatible with two-finger touch capabilities, according to the company.

Indian has grown at a brisk pace, introducing nine new models since its relaunch in August 2013.  The motorcycle industry is looking to be flat this year, so Indian and Harley-Davidson are in a share battle.  For the full year, Polaris sees motorcycle sales increasing in the high teens on a percentage basis.

Time will tell if it’s a brand, a dealership or a bike thing as the two companies slog it out in the back half of the year.  On the surface it looks like Indian will once again challenge its main rival.

If you are headed to the 76th annual Sturgis Motorcycle Rally,  riders can view the entire new 2017 lineup at the Indian Motorcycle Factory display on Lazelle St. or experience them firsthand with a Factory Demo Ride at 2100 Whitewood Service Road (I-90 at Exit 30) from August 6 – August 12 from 9 a.m. – 5 p.m. daily.

Photo courtesy of Indian Motocycles.

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Sturgis Rally 2016 -- 76th

Sturgis Rally 2016 — 76th Year

Life is about choices. What to wear, what to eat, where to ride… And if you pondered each one in advance, trying to get it exactly right, you’d be left far behind and barely make it out of your house.

There’s something unique about touring by motorcycle whether it be spontaneous or calculated.  Some riders want a state-by-state listing of the best motorcycle roads with in-depth descriptions of each highway and ratings for the road’s scenery, surface quality, and a description of the best greasy food stops.  They obtain motorcycle maps, get motorcycle trip tips, reviews, suggestions, and more.  Others are just fine to point the front wheel in a direction with back roads, freeways and cornfields without ever looking at a map.

I’m having some personal restlessness and feeling a bit starved for rides this year. I was aiming for Laughlin, Sharkweek/Sturgis and Reno, but circumstances eliminated the first two.  I don’t need to worry about Reno, yet. Although, when I last looked, I see all the local hotels have already raised their rates for those dates.  Then I remind myself that the best rides I take are never the trips to any of the big rallies anyway.

And speaking of the heightened motorcycle adventure called Sturgis (August 6-13th) — prep is in full swing for the 76th Rally celebration which starts in a couple weeks.

Last year Harley-Davidson announced that the motor company is now the “official motorcycle” of the annual Black Hills Rally in Sturgis, South Dakota (through the year 2090!). And until November 2015, nobody had ever successfully trademarked the name of a city, but Sturgis Motorcycle Rally, Inc. is the official sponsor of the Sturgis Rally and it has trademarked “Sturgis,” “Sturgis Motorcycle Rally,” “Sturgis Rally & Races,” “Take The Ride To Sturgis” and “Sturgis Bike Week.” The corporation has also trademarked the official Sturgis rally logotype or picture mark. The oldest of these trademarks dates to 1997 and the most recent was registered in 2011, just before their suit was filed.  The Sturgis Motorcycle Rally, Inc., won that trademark infringement case against Walmart.

But, I’ve moved off topic where every American should try at least once the Legendary Steak Tip Dinner at the Loud American Roadhouse (no colors policy strictly enforced).

Harley-Davidson dropped a press release to outline all their plans at the 76th Sturgis Rally (HERE).  A quick re-cap is:
  • The Harley-Davidson Rally Point is a their permanent year-round space in Sturgis that will feature events and live music daily from the stage.
  • Kick-off Party for the 76th Sturgis Motorcycle Rally, Friday, Aug. 5, at 3 p.m.
  • Rides:
    • Mayor’s Ride featuring Grand Marshal Ben Bostrom, Monday, Aug. 8.
    • Harley-Davidson Editor’s Choice Bike Show, Tuesday, Aug. 9- Registration 8 a.m./Awards 4 p.m.
    • First Ever Angel’s Ride, Friday, Aug. 12 – The number of women riders is on the rise.
    • Free Motorcycle Demo Rides on the 2016 line-up.  Staging for demo rides takes place in the parking lot behind the Community Center
  • The Project RUSHMORE Experience is a behind-the-scenes and hands-on look at H-D’s latest touring motorcycle technology
  • H-D Fit Shop and Genuine Motor Parts & Accessories area is new this year will have a “Quick Install” area for 30-minute or less installations of selected accessories for your motorcycle.
  • Better than a selfie stick!  Pro Bike photos taken of you/your bike to post on social media and an option to purchase the photo as a keepsake.
  • Hollywood Harley Bikes from the movies Captain America and Avengers will be on display including Steve Rogers and the hero bike from FX’s Sons of Anarchy TV show will be located on a red carpet area

In addition, there are many, many other “not-to-be-missed” activities around town, in the camp grounds and at various music venues.

Whether you are spontaneously twisting throttles to South Dakota or making a road trip that is highly calculated — Enjoy!

@HarleyDavidson social media is providing wall-to-wall coverage at #LiveYourLegend.  The official H-D Sturgis App, is at:  www.h-d.com/sturgis.

Photo courtesy of H-D.
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Sturgis-SuveyThe results are in from a survey which the City of Sturgis commissioned during the 2013 rally.

The survey teams circulated at Loud American Inn, Knuckle Saloon and Easy Riders Saloon.  Some of the information is pretty much what you’d expect,  but there were some findings that were not obvious. Here are some of the findings:

  • The age breakdown was 40% of rallygoers are between the ages of 54 and 65, and 36% fall into the 41 to 53 age range
  • 9% of rally registrants said they were over 66 years old — up from 2 percent in 2004
  • 56% of rally attendees are male and 44% female
  • 25% have taken some college courses; 19% have an Associates or vocational degree and 18% of those surveyed have a Bachelors degree
  • Majority came to the rally on a Harley-Davidson motorcycle
  • Have a household income of more than $75,000
  • More than 25% planned to stay for eight days or more.  The next highest numbers were four days and seven days.
  • More than 20% of respondents came from western states (i.e., states located west of the Mississippi River); about 20% came from east of the Mississippi River. About 6% are not from the U.S.
  • Most tend to travel to the rally on a motorcycle, though a significant percentage travel in an automobile or truck. About 50% come to the rally on their motorcycle and about 37% said they travel by car or truck.

The full survey findings can be found HERE.

Photo courtesy of City of Sturgis

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Only in America

He grew up on HOG farm in Pawnee City, Nebraska and dropped out of college in his junior year after trying his hand at comedy.  It turns out that was a good decision.

I’m talking about Daniel (Dan) Lawrence Whitney (a.k.a. “Larry The Cable Guy”) with his stereotypical redneck appearance and his southern catchphrase, Git-R-Done!

The Lippin Group, an entertainment communications and marketing firm contacted me about a “tune-in-alert” on the History Channel who is airing a biker-themed segment of “Only in America with Larry the Cable Guy” on (Tuesday), April 5th (9/8C).  If you are unfamiliar with the TV series, the comedian explores the country, immersing himself in different lifestyles, jobs and hobbies.  On the April 5 episode Larry visits the famous Sturgis Motorcycle Rally in South Dakota.

The episode airing tomorrow was shot last year (August 11, 2010) during the 70th Anniversary.  I was fortunate to attend the 70th rally and blogged about the ride out and back HERE, HERE and HERE.  I also provided a follow up post on the rally statistics HERE.

And speaking of South Dakota,  where a lot has been written about native Americans, the Sturgis show airs on the marriage anniversary of Pocahontas, daughter of the chief of the Powhatan Indian confederacy, who marries English tobacco planter John Rolfe in Jamestown, Virginia. The marriage ensured peace between the Jamestown settlers and the Powhatan Indians for several years.

Set your DVR if you can’t watch the episode as it should be interesting.

Photo courtesy of History Channel and Larry The Cable Guy.

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Posse at the 70th Sturgis Rally

STURGIS is STURGIS — Since 1938 the Sturgis Rally has been held every year, with some exceptions during WWII, for example the gasoline rationing in 1942.

And as a result, a lot about Sturgis remains nearly the same year after year after year.  There are the RVs, tents, vendors, concerts, people watching and lots of motorcycles.  And did I already say there is a lot of people?  Every year they try to make it bigger, better and fancier.  In fact, this year the musical lineup included folk icon Dylan to heavy metal pioneer Osbourne along with some Motley Crue and ZZ Top in-between.  Each of the big three camp grounds compete with each other to see who can bring in the more impressive talent.

But there feels like a bit of a metamorphosis at Sturgis.  It’s become noticeably more commercial.  Even the Hells Angels had a booth serving up (for a fee) a Sonny B. book signing along with calendar and t-shirt sales!  The rally has turned a corner toward a concentration of commercialized chrome with a sanitized or reserved atmosphere.  Nothing wrong with that.  It’s just about moneymaking which doesn’t interest a lot of folks.

Our group persevered through the changes in rally persona, and spent a couple days at the “humble rumble” (i.e. Sturgis) – enjoying all that the town and surrounding area had to offer up – I departed with only one t-shirt!  The Sturgis population of 6500 hosts a few hundred thousand biking enthusiasts and along the way the economic engine collects about $987M in state tourism for the little celebration.

Capitalism at its finest!  And if you don’t think there are many people in attendance… consider this: NYC has 26,402 people per square mile; Sturgis during rally week has 160,427 people per square mile!

In my estimation there are 3-types of people who come to the Sturgis rally. The CASUAL OBSERVER – who may ride, but most likely does not and spends most of the day in t-shirt shops buying “proof” they were at the ‘mayhem’ or event.  Next is the RECREATIONAL RIDER – some who rode there, but many likely trailered their $35K CVOs.  This group offers up the largest opportunity for the vendor booths as the biker subculture fantasy doesn’t come cheap.  The last group is the RODE MINE whose leather jackets patina match the sunburned faces.  You don’t get that bright red tan while sitt’n in captain seats in the Ford F-series pickup!

Willie G

There might even be another group, those who don’t own rain gear, sport offensive tat’s and do tune ups along the way.  They have a true pulse of the V-Twin and a real sense of brotherhood.  But I’ve digressed.  For most the celebration will come to an end and will need to shave and shower and squeeze back into the cubicle.  In other words, get back to work as were going to need to pay off the August credit card bill!

From my vantage a few highlights were: the Kid Rock concert at the “Chip” (Dylan was totally lame!); face-to-face with Harley executives (Willie G., Bill and Nancy); Mount Rushmore achieved the highest single day attendance record on August 10th; witnessing the ear blasting B1-B Bomber fly over on main street; “The Wall That Heals” (a ½ scale replica of the Vietnam Veterans Memorial); the AMD World Championship customs; free Macanudo cigars and the Harley-Davidson booth/crew.

AMD World Championship

Speaking of the H-D booth, I want to provide a shout out to the Milwaukee team for a job well done!  In previous years you’d have to commute to Rapid City to see the new model line-up which many riders passed over.  It was extraordinarily convenient to meander up from the Broken Spoke and talk up new features with the well trained H-D personnel who were genuinely interested in chatting it up with riders.

Now for some of the bad news: the 70th Rally saw about double the number of road deaths/crashes vs. previous year averages.  Nine people were killed in the Sturgis area during the rally.  There were no deaths last year.  This number doesn’t account for fatal wrecks in other states involving motorcyclists on their way as was the situation for an Oregon man who crashed on US 12 near Powell, ID HERE.   Granted the higher number of attendees does contribute to potential crashes, but in many instances the accidents seemed due to inattention.  Early stats indicate that fewer people were arrested for drunken driving, but more for drug violation.  Law enforcement responded to 73 injury accidents and 36 non-injury which was similar to previous years.  Total citations for the 2010 rally were down to 1442 vs. 1803 in 2009.

70th Sturgis Rally Travelogue – Part 1 HERE and Part 3 HERE.

Photos taken during the trip.

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PORTLAND to BOISE – The outbound ride route was about getting miles under our tires as we looked for the fastest and most direct route (I-84) to Boise, ID.

The day started off with a heavy coastal cloud layer, but the futher we rode through the gorge the sunny weather was clearly present in the distant east.  By mid-morning the clouds burned off and as we rode up the gorge we stopped at a rest area prior to Boardman and met up with another group of riders/friends who were taking the northern route to the rally.

We continued on along a more southern route and headed toward Pendleton and over the Blue Mountains of the Wallowa-Whitman National Forest.  The crest of the range sits at 4193 feet just prior to La Grande and then we dropped down into the southeastern flank of the range and Baker City, home of the Hells Canyon Rally.

We arrived in Idaho, the coast-less, semi-arid, mountainous state to near triple digit temps and stopped at a rest area where the Snake River meandered along the interstate to cool off.  We made our way into the downtown Hampton Inn having to navigate around road blocks for a 3-on-3 basketball street tournament running over the weekend.

As a side-bar, the Hampton Inn experience (price/quality/service) was the best we experienced on the entire trip.  Major shout-out to Phil Cordell (GM) and team!

"The Posse"

We needed something to do and luckily for the group it was Friday night!  We grabbed some “Boise Caviar” (at: Bar Gernika) i.e. some spicy lamb grinder and a drink mixture of cola and red wine.  No thanks, I stuck to a local hops.

Bar Gernika is a dark little corner joint, but a fav for Basque food.  Some in the posse decided to doubled down on the croquetas and ask for extra spice because let’s face it – is there any better drunk food than spicy lamb?!  The joint had a sidewalk patio and was in close proximity to “Alive After Five” and the “cougar” deck at the Reef “Tiki” Restaurant where we finished off the evening.

BOISE to IDAHO FALLS – We departed Boise fairly early and continued our route to the “Craters of the Moon National Monument.”   About an hour outside of Boise we headed east on Hwy 20 and traveled through the semi-arid rolling hills landscape.  About 18 miles from Arco, ID on Hwy 20/26/93 is the National Monument and we pulled into the visitor center to cool off.  Even though we were at 5900 feet, the temperature remained in the 90’s.  The Craters of the Moon is a geologic wonder.  It’s a preserved volcanic landscape with craters, cinder coves, lava tubes and large fields on the Snake River plain.  It’s quite the contrast in colors.

Craters of the Moon

After leaving the monument we continue east toward Arco and rode through part of the nearly 1000 sq mile Idaho National Laboratory (INL) complex located in the high-desert.  For as far as the eye can see (~20 miles) there was nothing but sage brush and then a small industrial complex comes into view. INL manufactures highly radioactive plutonium-238 for classified national security purposes.

According to the reports there have been more than 50 one-of-a-kind nuclear reactors built at the INL facility yet all but three are shut down now.

"Middle Butte"

More important from a tourist viewpoint is that we passed by the now famous EBR-1 (Experimental Breeder Reactor) which first produced electricity back in 1951 and was the design test-bed for a nuclear military.  It’s on public display.

We continued heading east on Hwy 20/26/93 and rolled past “Middle Butte” which is this large cinder cone shaped mountain in the high-desert with every conceivable antenna tower on the flat top to broadcast or capture an electronic signal.  Undoubtedly it provides the 4000+ workers at INL cell phone coverage so they can check their email.

Idaho Falls

Evidently AT&T has yet to learn about this mountain as I had no service.

Finally after some road construction delay’s we arrived literally at Idaho Falls and the Best Western hotel.  Dinner was great at the Brownstone Restaurant and by moonlight and a small flashlight we made some late night foot peg adjustments before calling it a day.

IDAHO FALLS to CODY —

Grand Teton National Park

(via southern Yellowstone National Park entrance) – This day took us through northwestern Wyoming, via Jackson Hole and the Grand Teton National Park.  We were most fortunate to have sunny weather to view a spectacular landscape rich with majestic mountains and blue clear lakes.

The jagged Teton Range provides an incredible contrast to the sage-covered valley which Hwy 191 runs through on our way north to Yellowstone.

The Teton's

Yellowstone National Park is always inspiring with waterfalls, Lodgepole pine and the thermal areas. The south road entrance passes the Continental Divide three times and the route passes five geyser basins.  We drove by Lewis Lake and over Craig Pass (8262 ft) and then west to Old Faithful.  It’s the world’s best known geyser and erupts at intervals from 40 to 120 minutes.

We watch it do its thing and back tracked toward the East entrance through Lake Village and the Fishing Bridge where we were rewarded with panorama views of Yellowstone Lake.

Lewis Lake - Yellowstone

The lake is North Americas largest mountain lake at 20 miles long, 14 miles wide and 430 ft deep with average August surface temp of 60 degrees.

We traveled around what seemed like the entire lake then progressed over Sylvan Pass (8530 ft) and finished out the riding day with about 50 miles to Cody, WY.

The last hour of this route took us on the Buffalo Bill Scenic Byway which is a two-lane road in the rugged canyon carved by the North Fork of Shoshone River.

Buffalo Bill Reservoir - Cody, WY

Just prior to arriving in Cody are a couple of interesting tunnels and the Buffalo Bill Reservoir which provides recreational activity for locals as well as some limited hydropower from the dam.

With the sun setting behind us the scene made for some great photo’s.

CODY to STURGIS/LEAD – It was our 4th day of adventure and Cody is a transition point between the forested mountains of northwest Wyoming and the plains of the Bighorn Basin.

At Shell Falls Trail

There is spectacular scenery in all directions from Cody, the Beartooth Mountains to the north, the Absaroka Range to the west and Wapiti Valley to the south.  Our posse headed east on Hwy 20 to Greybull and picked up Hwy 14 which traverses the Bighorn National Forest.

We all have our favorite roads and one that I really like riding is the Bighorn Scenic Byway (US 14) which connects the cities of Greybull and Sheridan and includes 45 miles of scenic mountain driving.

Posse rolling across SD Plains

Within the National Forest area, you’ll encounter grass prairies, evergreen forests, mountain meadows, rugged alpine peaks, dramatic canyons, arid desert lands and cascading waterfalls — all within a couple hours journey.  The Cloud Peak Wilderness area, is quite unique and diverse.  I’d like to spend more time exploring the area rather than quickly rolling through on a motorcycle.

The Deadwood Cabin

We connected onto I-90 and headed east toward Sturgis.  Although the interstate is fast it’s somewhat of a boring ride until you get near Spearfish and the US 85 junction which routes riders south into Deadwood/Lead.  We had a cabin south of Lead, located near Recreational Springs.   Although it was a bit of drive into Sturgis it turned out to be a really sweet setup!

70th Sturgis Rally Travelogue – Part 2 HERE.

Photos taken along the route.

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