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Posts Tagged ‘Sportster Iron 883’

motorcycle fashion historyNo one can deny the huge impact that the American motorcycle and biker sub-culture has had on the fashion industry.

Motorcyclists spend a great deal of money and effort to find protective gear that looks fashionably good, but there is a small minority who tarnish the sport.  You know the type…  stick-on bunny ears on the helmet or the camouflage trousers and the faux Mohawk that should’ve stayed with the 90’s punk bands.

I’ve been on a clothing hiatus for a while, but back in 2009, I blogged at length about motorcycle fashions with… Limited Edition Clothing; Motorcycle Style; Dressed For Summer and the FXRG Jacket Road Test.  For all the hype fashion gets, it’s truly irrelevant and a way for the untalented to stand out.  Because if you’re talented, it’s what’s on the inside that counts, right?!

This week my friends over at Bennetts provided me an interesting visual graphic on the Evolution of Motorcycle Fashion & Clothing.  Check it out HERE and take a tour through motorcycle clothing history.  Who knows, it might even help you distinguish between clothing features that are pure fashion and those that have some genuine protective merit.

If however, you wake up in the morning with the desire to stick on a Mohawk or those bunny ears then it’s probably best that you hand over your motorcycle keys because you are about to make a motorcycle fashion faux pas.

Photo courtesy of www.bennetts.co.uk

All Rights Reserved © Northwest Harley Blog

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H-D Clothing Bundle

H-D Clothing Bundle

There are many who think the new Harley-Davidson Iron 883 (Dark Custom) is the most beautiful bike sans clothing, with U.S. press fawning all over the “back-to-basic” motorcycle.

Enjoying my Friday morning cup of “bucks” I thought how H-D marketing should offer limited editions of the machine with new clothing bundles to increase motorcycle sales.  H-D and fashion go hand-in-hand.  There isn’t much the motor company can do to improve the no frills design of the Iron 883, but having a few extra choices when it comes to what clothing gets draped over the bike is surely a good thing, right?

Call it the “Fashion Victim” series.  Offer up a complete pre-bundled look with the motorbike.  This turn-key and new way of expressing your individuality might appeal to the younger generation which the company desperately solicits.  Motorcycle clothing can be found in the most prestigious boutiques around the world, but think of the time you’ll save when H-D does the heavy lifting traveling the world of fashion and pulls together leading brand names in motorcycle wear and pre-packages them for your exclusive fashion statement.

There is precedence for this.  A couple of years ago MV Augusta designed a limited edition motorcycle (Hydrogen) specifically for Hydrogen Jeans.  Customers could order designer jeans or the motorcycle to match right online!

So, in keeping with this Iron and new clothing bundle theme it would include:

  1. Jacket: Levi’s blanket lined, Big E. Extra cost for lining worn out at right hip due to knife rubbing.
  2. Pants: Vintage Lee work pants via Ballyhoo Vintage.
  3. Shoes: Chippewa moc toe (very Irish!). Cordovan polish then mink oil make them look well worn.
  4. Gloves: Marmot
  5. Shirt: JCrew. If you don’t like a fake cowboy shirt from JCrew then it’s Sears Western.
  6. Belt: Billykirk Mechanic’s. Very cool hidden buckle avoids tanks scratches.
  7. Knife: Leatherman Flair. The only one offering a corkscrew. Dude don’t look silly carting around tools but can’t even open a bottle…essential.
  8. Glasses: JPeterman. Captures that Aermachi Club look.
  9. Dew Rag: don’t be caught naked without a snot-rag/potholder/coaster bandana. Or wearing instructions!
  10. Reading material: Snowboard Magazine (A fave to maintain “dude” speak)

Cost?  Of course undertaking a ‘Bianchi‘ like journey from Amsterdam to Chicago isn’t cheap, but I’ll let H-D determine the expressive value of the package and price accordingly.

Maybe I’ll go decaf tomorrow?!

Photo courtesy of 10engines.

All Rights Reserved © Northwest Harley Blog

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donnellyReally?  Or at least that is what Harley-Davidson’s chief marketing officer (CMO), Mark-Hans Richer hopes for with the new Sportster Iron 883.  Richer was hired as CMO in July 2007 after leading the marketing efforts at General Motors’ Pontiac unit.  So, I ask Mr. Richer have you truly met with today’s youth (see illustration) to understand their eclectic buying style and randomness?

Don’t get me wrong I like the gothic stylized Iron 883 bike, but in an economic acknowledgment of the challenges of selling premium motorcycles, Harley introduced a print ad aimed to play off the Iron 883’s low price with a focus on appealing to youth and non-traditional audiences. The message:

“About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket …”

This might be Mr. Richer’s idea of an “off the hook” marketing offensive, but I don’t see how it will attract younger buyers.  Especially blacks or Hispanics.  Wouldn’t applying principles of the “urban-suburban hip-hop settings” provide better reach?”  It seems that Harley-Davidson is trying to be everything to everyone all the time.  They look to uptick their image with riding mom’s of all shapes (soccer and hockey) to traditional geezers and even one-armed midgets if they didn’t think it would hurt the brand!

harley_883No disrespect to ethnicities or “height challenged” members of society, but I think Harley has fallen down in delivering a motorcycle rider message.  They have become just part of the blah, blah, blah advertisement (nausea) “noise.” Isn’t it time to reach out beyond the comfort zone and get a ‘hip-hop’, bump-pumping gangsta makeover?  I’m talking about an extreme makeover with a page borrowed from Gravediggaz.  Melding the dark and gothic themes of the Iron 883 with a hardboiled gangsta rap phenomenon.  Include a bundled switch-blade skull knife along with models named; Grym Reaper, De La Soul, Dubsteppah or Aristacrank if you have too.

Do keep in mind that I’m only one customer’s viewpoint and statistically there’s always a significant chance that a reinvention attempt will not only fail to revive the brand, but indeed may actually succeed in killing the “bling.”  Tangential, do you remember country singer Garth Brooks as Chris Gaines?  Pretty much a textbook example of an extreme makeover and once people listened to the album – supposedly the greatest hits of a fictional musician with a…oh, screw it, Brooks’ career went totally Tom Cruise cold and now he’s doing Saturday morning cartoons in clown pants!

Memo to Mr. Richer – know your customer/demographic.  For example, during a press conference for Valkyrie in Rio de Janeiro, Tom Cruise greeted the Brazilian press with ‘Hola’ and ‘Gracias’ before saying he fell in love with Brazil while watching movies about Tango.

They speak Portuguese, the idiot. And dance the samba!

Photo courtesy HD and illustration courtesy Australian artist Eamo Donnelly.

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