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Posts Tagged ‘Ride Sober’

It’s unfortunate, but also a fact that the number of motorcyclists killed on highways has increased.  It’s also a fact that some of these fatalities are the result of drinking and riding.

Motorcycles are about riding in the wind and a sense of freedom.  No one likes a “drink-and-drive” lecture, especially me.  But I suggest we take a moment of pause and reflect on the National Highway Traffic Safety Administration (NHTSA) statistics.  Recently released information tells a very compelling and sad story.

Motorcycle fatalities now account for 13 percent of all traffic fatalities and, in 2007 alone, the number of motorcycle riders or passengers killed on the nation’s roads increased 6.6 percent over the previous year.   In 2006 twenty-seven (27) percent of all motorcycle operators killed in crashes had BAC levels of .08 or higher.  In the same year an additional seven (7) percent of motorcycle operators who had lower BAC (.01 to .07) also died in traffic crashes.  That’s 34% folks!  Even more concerning is that the target demographic for Harley-Davidson motorcycle sales (30 to 49 years old) have the highest rates of alcohol involvement in fatal crashes.

Houston, we have a problem!  Clearly too many people are riding impaired.  To bring more attention to the issue the NHTSA announced a new advertisement series focused on motorcycle safety and drunken RIDING. They can be viewed here.  NHTSA collects crash statistics annually from 50 states and you can click here to view the 2007 report in its entirety.

Please ride smart and sober!

Poster photo courtesy of NHTSA.

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