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bridgestoneIt’s an interesting idea!  A social networking type site from tire specialist Bridgestone.  The company launched the UK-based Biker’s Club with the claim being a new worldwide meeting place for bikers and enthusiasts who will get the unique benefit of advice from some of the top experts in their field.  This is exactly what motorcycle enthusiasts are looking for forever.  ACCESS!  Why doesn’t Harley do something like this?

The club will have a panel of both journalists and professionals who will be providing regular blogs and insight into the best new bikes, products and sharing of their own riding stories.   If the site is not a marketing strategy in “sales pitch” disguise and truly provides news worthy motorcycle information then I’m on board.

The free to join and use club provides members a monthly newsletter with up-to-date news and information about people, races and offers along with product updates and advice from Bridgestone.  They plan to also provide members with special offers and money-can’t-buy opportunities.  It’s not clear if this exclusive is to UK members only or also offered to U.S. based members too.

As experts in the field, Bridgestone is well placed to organize a ‘virtual meeting’ place for biker enthusiasts and engage with motorcycle fans.  If you want to sign up for the Biker’s Club you can do so HERE.

Photo courtesy of Bridgestone.

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