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Posts Tagged ‘Models’

A yet to be announced new 2012 model from Harley-Davidson was inadvertently released to the public by the California Environmental Protection Agency/Air Resources Board.  No details have been released or provided by the Motor Company, but according to CARB’s online listing of 2012 H-D models that the agency approved the new models show up HERE.

If the information is complete it looks like three motorcycles are being discontinued (Softail Cross Bones, Softail Rocker and Street Glide Trike).  There are additional models getting the 103 cu inch and the new “SwitchBack” which is getting its name for the ability to be switched back and forth from touring to non-touring.  Isn’t that the same as a convertible which has been out for 3 years now?  There is also what looks to be a new 10th Anniversary V-Rod model.

Water Cooled V-Twin

It might be premature on my part, but these new models don’t look like a major transformation underway in product development.  It looks more like a really big yawn vs. true innovation.  The fact that Keith E. Wandell (President and CEO), a position he has held since May 2009 has pontificated in every earnings call about the new direction for Harley-Davidson through the development and implementation of a strategic plan based on the core tenets of growth, continuous improvement, leadership development and sustainability…. which includes expansion of the company’s global reach and product development transformations along with manufacturing capabilities for improved responsiveness is lacking.  I’ll reserve final judgment until the actual 2012 release at the end of July, but at this point I find myself asking is “SwitchBack” code word for a return to the old axiom…if it sticks out chrome it, if breaks make it bigger and if it’s ugly paint it black?!

And speaking of innovation, check out this link to Cyril Huze’s blog about a water cooled patent that H-D filed over a year ago… it seems to have resurrected a worldwide discussion on when will water cooled V-twins finally hit the market.  Obviously not in 2012, but maybe in 2013?

UPDATE: June 30, 2011 – Partial release of the new 2012 models occurred about a month early.  See URL HERE.

UPDATE: July 20,2011 – The H-D “SwitchBack” was rolled out at the Anaheim, CA., dealer meeting this morning and the web site is now live HERE.

Photo courtesy of CARB and ICB

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H-D CVO Road Glide Ultra - 2011

Harley-Davidson released their 2011 model lineup at 10am (pacific).

There are minor feature improvements across the board and three new bikes: the Road Glide Ultra, Sportster SuperLow, and XR1200X.  In addition,  for select touring models new in 2011 is an optional $1,995 PowerPak package, which adds ABS, a security system, and bumps up the 96 cubic inch motor to 103 cubic inches. Touring models also receive a narrower seat with revised cushioning. Softails receive new hand controls with a single hazard button and trip switch, and the larger odometer which adds gear and rpm info.

On the CVO front, H-D is building one new model (CVO Road Glide Ultra) and three models return for 2011: the Street Glide, Ultra Classic Electra Glide, Softail Convertible.  All are powered by Screamin’ Eagle 110 engines.  The models are:

  1. CVO Road Glide Ultra — Priced at $35,999, and gets an upgraded BOOM! bagger audio speaker system.
  2. CVO Softail Convertible — Priced at $29,599, and features a new mini-ape handlebar, larger saddlebags, a two-speaker stereo with an iPod, cruise control, and ABS.
  3. CVO Street Glide — Priced at $32,499, and gets to wear a 19″ front wheel (the largest ever on a touring Harley)
  4. CVO Ultra Classic Electra Glide — Priced at $36,499 and it includes a Road Tech zumo 660 navigation system, a power locking system, ABS, and a new dual-heated hammock-style suspended seat.

The new lineup features a drop from last years 38 bikes to 32 motorcycles, with four of those comprising the CVO lineup.  There is a lot more information and photo’s on Basem Wasef motorcycle blog.

So what are your thoughts about the 2011 Harley-Davidson model lineup?

Photo courtesy H-D.

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Military_Appreciation

American Bombshell - Marisa Miller

Didn’t you know?

Critics argue that “green” is a passing fad. But, don’t tell Harley-Davidson because the marketing professionals have rolled out a military green marketing and media campaign with “American Bombshell” Marisa Miller.

I’m not talking about an “Inconvenient Truth” or environmental type of green.  Yes, Virginia — I’m talking fashion and the wearing of or riding a Green colored motorcycle. The color comes in all shades and the fashion experts suggest/hype that it’s as fresh as Peppermint!

Yesterday, H-D announced that Marisa Miller expanded her relationship and will salute active and retired U.S. military personnel during the month of November.  This is part of the company’s first-ever “Military Appreciation Month” campaign.  Cool and just in time for Veterans Day!

Sporting minimal clothing, Ms. Miller will be sitting alongside H-D motorcycles in military-themed (read Green) creative, including print and digital ads, posters, postcards and calendars throughout the month of November.  In addition there will be a special section of the H-D web site where anyone can create an electronic postcard with artwork of Miller and Harley-Davidson motorcycles along with a personal message of gratitude that you can send to an active or retired member of the U.S. military.

It’s unclear just how carbon neutral, this ad campaign will be – meaning eliminate or offset all of the greenhouse gases it produces worldwide.  I predict a lot of heavy breathing by teenage males when filling out those postcards!  What do you think?  Is green the new black or is it just the flavour du jour?

Photo courtesy of H-D.

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