Feeds:
Posts
Comments

Posts Tagged ‘Mel Gibson’

Harley-Davidson Facebook "Wall"

“Messy” Jesse wants to reunite with Sandra.  Mel “The Raging Ranter” Gibson is on the phone, again [THREE EXPLETIVES DELETED BY THE EDITOR DUE TO BEING VULGAR!!].  Bristol and Levi are back together.  The American Idol summer tour starts soon and The Bachelorette is close to selecting her dream man!  As if there is such a thing because Maricar “The Whip-Cracking” Dominatrix has been passed around more than a lumberjack camp salt shaker!

I’m thinking that free speech isn’t free because I have to REALLY work my brain to tune out all of this so-called “news”…

And speaking of short attention spans.  Yesterday, Facebook hit a new milestone; it reached 500 MILLION monthly active users (i.e. within the last month, 500M unique users have logged in).  That’s not the same metric as the number of registered users/accounts on a system i.e. Twitter’s 100M registered users, it’s 500M monthly active users.  That’s huge.  Also from the stats zone approximately 70% of Facebook users are from outside of the U.S., they average 130 friends, are connected with 80 pages (groups and events), post 90 pieces of content each month and spend over 700 BILLION minutes per month on the site.

Harley-Davidson Facebook "Info Page"

In a world of readily-available stimulation, where you can flip the remote or click a different link if you don’t like what you’re experiencing now, it’s really darn difficult to keep the attention of the public with mediocre product.  Motorcycle companies address this problem by adding bells and whistles, by doing their best to dazzle web surfers.  But this is akin to a wreck on the highway, you slow down to check it out, then you forget it.

So what about Harley-Davidson’s social media activity?  Is it an original that sparks rider inspiration or do you think it’s just another rendition of syndicating corporate messages?  I became interested in that question which brought to mind whether social media and specifically the Harley-Davidson Facebook page makes riders dumber?  Or smarter?  The H-D Facebook page has more than 956,000 fans.  I don’t think it’s a big stretch to suggest that some of the interaction with/or the overzealous status updates reflect more on folks who are in self-destruct mode, either by being excessively confessional or who foolishly post the bizarre and want to be in the limelight for 5-minutes of fame as dumbing-down riders.

Harley-Davidson Facebook "Events Page"

Don’t get me wrong, I like Facebook, I’ve reconnected with old friends and can easily keep in touch with current ones.  But motorcycle companies are fighting for your attention.  And people get angry if you jump in front of them with classic “stiff” marketing and demand it.  It’s like begin cut off on the highway.  You want to beep the horn or project the middle finger, you’re anything but open to being nice to the driver.  The internet democratizes access to information.  Suddenly the largest cost driven American motorcycle manufacture looks no better than a smaller independent motorcycle manufacture or the one-man customizer.

Yes, if someone’s truly interested, if they’re hooked, they’ll give you untold hours of attention.  But you’ve got to be good.  People don’t dedicate time to train wrecks, they invest in quality.  But that’s harder to come by.  Which is why some companies seem to blame the audience rather than look internally at their mediocre offering.

Photos courtesy of H-D and Facebook.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

queen_bookI won’t attempt to make sweeping comments about another outlaw motorcycle “club” undercover “tell-all” novel.  There are so many styles and flavors these days and when a reader interacts with a book they are not only served a story, but often feel connected to the writer.

The Under and Alone novel is different because of movie rights, but more on that in a minute.

The back story is the novel is based on the real life of William Queen, a motorcycle enthusiast who successfully penetrated the San Fernando Valley chapter of the Mongols Motorcycle “club” using an identity of “Billy St. John.”  After becoming a fully “patched” member, he eventually rose to the level of chapter Vice-President and treasurer where he had access to the clubs activity of which some was criminal.  In the book, Queen details how, after 28 months in the club he began to battle the conflicts both within the club and within himself as the isolation of the work made him feel the Mongols were his family.

What makes the story compelling is that Queen spent twenty years as a Special Agent with the U.S. Department of the Treasury, Bureau of Alcohol, Tobacco and Firearms (ATF).  He was a Vietnam War veteran serving with the U.S. Army Special Forces and was awarded the Silver Star during his 1971 tour of duty. After his military service, he devoted his entire career to law enforcement.  Early operations involved infiltrating the Aryan Nation and the Ku Klux Klan organizations.

William Queen

William Queen

Despite his nickname, “Billy the Slow-Brain”, he was successful in gathering evidence resulting in a series of raids in May 2000 by almost 700 LEO’s in four states.  His efforts led to the arrest and conviction of 54 club members.  Queen was awarded the Federal Bar Association’s Medal of Honor for his successful involvement with the Mongols.  After the club member trials, Queen retired from the ATF, and then wrote the book while in the witness protection program.

Here’s where it gets interesting.  In 2003, while the book was still only a draft, film rights were sold for $1M to Icon Productions, the Hollywood production company owned by Mel Gibson.  The book became a bestseller upon its release in 2005, and the movie adaptation, will have Gibson himself playing Queen.  The movie is scheduled for release by Warner Bros in 2010.  This would be the first project that Gibson takes the lead role in, since the 2003 movie Signs.  Gibson will not direct the movie, instead Gregor Jordan (Ned Kelly) and Antoine Fuqua (Shooter, Training Day) have been hired to direct.  The book is being adapted by Ned Zeman and Daniel Barnz.

Consumer spending drives demand. The profitability of individual companies depends on creativity, marketing, and distribution of quality movie content and time will tell if this subject matter is something the public wants to consume. Gibson has been a lightning rod for controversy of late, but this role could bring him back into the mainstream vernacular like the Vietnam War drama We Were Soldiers and Payback did.  Who knows.

Photo courtesy William Queen/Random House.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

%d bloggers like this: