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Posts Tagged ‘Lance Armstrong’

Red Rocks

Red Rock Canyon In Route To Laughlin

Year-end stories are always interesting to me.

Publications around the world rate stories, detail online traffic numbers, select the best leaders and generally give readers a special year in review.

On the national stage here are a few of my more notables:

We had what I’d call the best supporting furniture award…that went to the empty chair that actor Clint Eastwood spoke to throughout his speech at the Republican National Convention.  We narrowly re-elected a president.  John Edwards and Roger Clemens, both escaped conviction.  There was the epic fall of Lance Armstrong.  There was the Korean pop singer, Psy and that Gangnam Style video which skyrocketed a catchy tune into YouTube superstardom.  We bought more than 48 million iPads, weathered a couple of hurricanes, and cheered for the Austrian skydiver Felix Baumgartner who, broke the sound barrier from 24 miles up.

Baker City at HCMR

Baker City at HCMR

When I look back on the motorcycle rides there was:

LAUGHLIN RIVER RUN – in April the Road Glide was shipped to the Las Vegas desert.  Then it’s a short 100 mile jaunt through the desert to Laughlin, NV and it’s a great way to escape the Oregon monsoon rain to enjoy the heat of the canyons.  And being close to the Colorado River and between two mountain ranges in the Mojave Desert there are a lot of scenic rides with panoramic views to enjoy.  Not to mention the motorcycle rally itself.

HELLS CANYON MOTORCYCLE RALLY – in June, some riding buddies took off on 3-days of enjoying nature’s perfume – the sweet smell of rain showers on the cedar and pine forest – into the Cuprum-Sheep Rock country.  At times, the cold rain made us wish for a fishing lure and then there were other times the motorcycle tires were inches from the edge of a 1,000-foot drop-off while in the next instant the left-view mirror came pretty close to scraping a craggy rock wall on the grade coming up from Hells Canyon Reservoir into the mountains…  it’s always an exciting adventure in Baker City!  But hey, that rain is a “summer” adventure in Oregon.

On top of Bear Tooth Pass

On top of Bear Tooth Pass

FOUR-CORNERS MOTORCYCLE LOOP – in late August the posse set out for the mystical 4-corners.  It turned into a 4000-miles epic journey over a couple weeks that led us through Eastern Oregon, Southern Idaho, Utah, New Mexico, Arizona, Colorado, Nebraska, Wyoming, South Dakota/Sturgis, Montana, Northern Idaho, Washington and then back home.  Moab, the 4-corners and Bear Tooth Pass were the highlights.  It was amazing scenery and viewing it all from back-roads on a motorcycle made it all the more fun.  The trip was much more than just a motorcycle ride.  We were exposed to searing heat, dodged wildfires and rode through mud-flows so deep on Colorado’s Million Dollar Highway that we could have caught trout with the right fishing gear!  The gist of the ride was exploring Moab and 4-corners, but the searing summer heat kept us from really getting to know the area well, and it gave me lots of ideas for future trips.

STREET VIBRATIONS –  One of my favorite ways to end the Northwest riding year is this late September trip to Reno.  The drive is pretty quick and it always guarantee’s the heat of the valley inter-mixed with cool mountain meadows and panoramic views of the Sierra Nevada mountains. The crux of the ride is of course the rally and wide assortment of builders and vendor booths along with coming back with a to-do laundry list of possible winter projects for the motorcycle.  It’s not like we’re going to be loafing around on the couch this winter, right?!

Street Vibrations 2012

Street Vibrations 2012

That was my look back and it helps to motivate me to plan for 2013.  A couple of rides already blocked out on the calendar are the Harley-Davidson 110th Anniversary in Milwaukee and “Shark Week” in Utah.

In looking back on 2012, we also need to keep in our thoughts and prayers those who were met with tragedy this year, whether from storms or gunfire here at home, or on a battlefield on foreign soil.  May 2013 be safer, healthier and happier for all of us.

Photos taken by author.

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Lance Armstrong visits Nike HQ in Beaverton, OR. with OCC Bike and all the supporters

People who end up living their dreams are not those who are lucky and gifted, but those who are stubborn, resolute and willing to sacrifice – NY Times interview with Jonathan Vaughters a former professional cyclist.

Now that I’ve got your attention, we know… without a doubt Lance Armstrong is the biggest contemporary sports fraud alive.  Most could look the other way on the doping, but it was the lies — all of the lies — years of lying.

Remember way back to 2004 when American Chopper was firing on all cylinders?  There was even a Lance Armstrong/LIVESTRONG bike introduced on Jay Leno. We know that Lance’s net worth is upwards of $120 million and that he turned the rubberized yellow bracelets into a must-have, cause related fashion accessory.

However, the whole set of values that the LIVESTRONG “brand” was grounded in (resilience, courage, endurance, hard work), has now been shown to be a façade after the USADA doping report paints a story of lies, intimidation and deceit spanning 15 years.  It was only a couple weeks ago that Nike introduced the Holiday 2012 LIVESTRONG collection, but is now hoping to salvage it’s corporate image by ending the 16 year Lance endorsement and emphasizing the LIVESTRONG charity association.

Cutting the support of Lance Armstrong/LIVESTRONG

You might think that Lance’s future will be similar to Pete Rose?  A book signing tour – My Prison Without Bars or selling notarized copies of his banishment letter outside Caesar’s in Las Vegas.

Unlikely, because there is always a savvy marketer out there that is an expert when it comes to brand-washing, and will promote it as now is the best time to consider pursuing Lance because you’ll have a better chance at securing an affordable partnership.

It’s clear that his reputation, his legacy and his character were thrown away by the doping.  And, that is LiveWRONG.  I waited awhile before jumping on the “slam Lance train”, but the cutting photo above captures how I feel after being a long time supporter and the shame he’s brought onto the community here in Oregon.

UPDATE: January 18, 2013 – I watched the Oprah Winfrey “interview” last night.   Armstrong offered up at best a contrite explanation of his difficulties… hyper-competitiveness fueled his toxic need to control every outcome… but, there were no new facts beyond the USADA report and it was really nothing more than another example of Armstrong trying to control the apology narrative from Oprah’s chair.  More importantly he vehemently deny that he ever called Betsy Andreu fat!  Sure he called her a lot of names, impugned her character and tried to permanently wreck her ability to ever earn a living, but as a consolation he never ever called her fat.  I’m sure Betsy feels so much better!

Armstrong ran a doping cartel and perpetuated the doping scam for over a decade, was complicit in every aspect of the lies and cover up, sued or smeared into financial ruin and bullied so many “friends” that by his own admission he lost track of how many, lied to sponsors and strategically misled the public to improve his personal finances.  What he did to people was just plain mean.   And this entire “apology tour”, with the media circus and its elegantly choreographed week-long build up prior to sitting on Oprah’s chair was just another example of Armstrong’s need to control every outcome.  Shameful.

Lance Armstrong visits Nike HQ in Beaverton, OR., with OCC bike – Photo courtesy of Beau Hudspeth.

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