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Posts Tagged ‘Jen Hoyer’

Project RUSHMORE on the prototype table.

Project RUSHMORE on the prototype table.

Pop quiz time.

What does Project RUSHMORE mean?  Can you explain the concept in the amount of time that it takes to pour your favorite refreshment?

Insert  — 30 second timer with Jeopardy “Thinking” music…

Give up?  Well according to Harley-Davidson’s U.S. Media Relations Manager, Jen Hoyer: “The term Project RUSHMORE has a dual meaning. First, it’s rooted in the image of Mount Rushmore and its significance to many motorcycle riders around the world as the iconic destination of a dream ride – along with the relationship to Sturgis and the South Dakota’s Black Hills. It’s that kind of motorcycle journey that brings Harley-Davidson products to life.

Early drawing of Project RUSHMORE

Early concept drawing of Project RUSHMORE

“Second, RUSHMORE is also about the combined ideas of ‘rush’ and ‘more,’ representing the performance and features Harley-Davidson has designed into new motorcycles. Working with our customers, we’ve created motorcycles that allow us all to see more, feel more, hear more and of course rush more. We wanted this era of Touring bikes to be distinguishable in terms of all the changes that we made.”

From my vantage Project RUSHMORE was simple.  The factory talked to thousand of riders, asking what kind of improvements, gadgets and updates they would like to see. Then, they took the unusual step of actually engineering and incorporating the best of these ideas into production bikes.  Imagine that.  A business culture where you ask the customer what they want and then provide it!

Initially eight models were retooled and enhanced under Project RUSHMORE, making it the largest new model launch in Harley’s history.  Innovative marketing mixed with a proactive approach to customer satisfaction.

Photo taken by author at the H-D Museum.
All Rights Reserved (C) Northwest Harley Blog

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Screen Shot 2016-07-08 at 11.07.03 AMI never had the opportunity to meet or hang with Adam Sandovalas and Scooter “Trash” Sandoval, his Chihuahua.  He’s traveling around the U.S to every Harley-Davidson dealership raising money and awareness for the children of fallen soldiers. Basically it’s a ride, stop, meet and greet, throttle up to the next dealer and repeat.  You can follow along on his web site at Scootin’ America.

Similar to the USPS slogan, neither snow nor rain nor heat nor gloom of night will keep Adam and Scooter from the swift completion of his task.

I remember seeing a Facebook post back in June of Adam and Scooter stopping at PDX Speed Shop and recall thinking it would have been cool to shake his hand and listen to a couple of his stories on this cross country adventure.  I admired the fact that here is a person willing to put his personal life on hold and do what he believes in to get the job done.

Screen Shot 2016-07-08 at 11.14.26 AMMany of us have thought about doing something similar or noteworthy on our motorcycle.  I’ve heard and been part of the discussions in my own riding circles.  Take a couple months to do this or a bucket list dream ride of doing that, but more often than not we stop – just short of pulling the bike out of the garage.

Adam has dedicated a couple of years time to ride thousands of miles on his 1996 Harley-Davidson Electra Glide and spread the word benefitting those who need a hand.  I could drone on about Adam and his accomplishments, but this has already been done. I could write about his dedication to see this project through to the end and his drive to make a difference, but there are plenty of photos of the endless handshakes and well-wisher’s.

What I really wanted to bring attention to is that on July 2nd, on the way to one of the first Harley-Dealer stops of the day, a lady driving in oncoming traffic came across the center line and hit Adam. Scooter was okay, but they Life-Flight Adam to the UPMC Presbyterian hospital in Pittsburgh where he was admitted. He was stable and underwent surgery on July 3rd. He is progressing well given the situation and started the first day of physical therapy on July 5th.  If interested you can follow his updates on his Facebook page HERE or on his Twitter page HERE.

His stated goal is to fix himself up along with the Harley and complete his mission for our soldiers.  If you want to know how-to-help please visit HERE.

To read that Adam wants to get back out there and finish the task got me to thinking that innovative marketing is the underbelly of Harley-Davidson success and wouldn’t it be cool if they provided a bit of positive outreach and started a fund to loan or buy him a new bike!  This is something that would clearly serve all and is a win-win-win.

Harley-Davidson’s U.S. Media Relations Manager is Jen Hoyer.  If you have some passion about this her contact info is HERE.

Photos are courtesy of Scootn’ America.

 All Rights Reserved© Northwest Harley Blog

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