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Posts Tagged ‘Honda Hoot’

Honda_LALast week the 50th celebration of American Honda Motor Company went largely unnoticed.

It was fifty years ago in a small storefront in Los Angeles that the company opened its first U.S. based operation selling the step-through Honda 50 and developing the tag line “You meet the nicest people on a Honda.”  It would be 20 years later, but Honda started production of motorcycles in a U.S. based production facility (Marysville, Ohio) in 1979.  Today the company employs over 27K in the U.S. in the design of automobiles, motorcycles, ATV’s, water crafts and power equipment.  They operate ten U.S. manufacturing plants along with 14 R&D facilities.  June also marks fifty years of Honda racing activities.  The 1959 Isle of Man TT was the first entry of a Japanese team.

It’s ironic given that 2009 is an important and historic year for the motor company that it would find it an ideal time to enter the “chopper” segment while at the same time withdraw from the U.S. road racing activities, end motorcycle production at its Marysville plant, cancel the Honda Hoot motorcycle rally and cease production of the ATV’s and watercrafts at the South Carolina manufacturing plant for 3 months.

True times are difficult, but the companies network of U.S. parts suppliers comprises 545 companies in 34 states with annual purchases over $17.5 Billion last year.  The company sold 320K units in North America in the last fiscal year down 133K from the year prior.

Since the day I started trying to convince my mom motorcycles are good and later on being introduced to the CT-70 “Mini Trail” and the hours of riding… I’ve always had a certain level of fondness of Honda and owned my fair share of these high quality motorcycles.

Congrats on 50 years!

Photo courtesy Honda web site.

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