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Posts Tagged ‘Executives’

“Top-Dogs” Existing Harley-Davidson

Companies often don’t announce their troubles in advance — it’s a strategy that prevents mass exodus. But, when “top dogs” start leaving a company in packs, it’s probably time for you to consider the same.

The latest Harley-Davidson departure is senior vice president and chief operating officer Michelle Kumbier. In a filing with the U.S. Securities and Exchange Commission, Harley-Davidson did not disclose a reason for her departure, which is set for April 3rd.

For Harley-Davidson workers, the question of whether—and how long—to stick with a beleaguered employer is one that hits plenty of people at one time or other. Deciding whether to stay or go is always a tough call, and compounding the decision this year is that COVID-19 is an equal opportunity offender for job displacement.

A number of high-ranking executives have left Harley-Davidson in the span of six months:

  • October 2019 — Neil Grimmer was removed from his post as president of global brand development following an investigation that the company said showed violations of the company’s code of conduct.
  • October 2019 — Heather Malenshek, who was chief marketing officer and senior vice president, marketing and brand, left the company.
  • November 2019 — Paul Jones left his role as vice president, chief legal officer, chief compliance officer and secretary of Harley-Davidson.
  • February 2020 — president and CEO Matt Levatich announces his departure, but the hedge fund, Impala, stated he was fired by the board.
  • March 2020 — senior vice president and chief operating officer Michelle Kumbier leaves the company.

The motor company announced that Bryan Niketh has been promoted to senior vice president of product and operations and will assume Kumbier’s former responsibilities. Kumbier’s global sales responsibilities as chief operating officer will be assumed by acting president and CEO Jochen Zeitz.  In addition, assistant general counsel Paul Krause, who has been serving as interim chief legal officer, has been hired for the role permanently.

Harley’s drip, drip, drip of declining sales is well-trodden media territory.  If negative media coverage is unrelenting, the business stands little chance of bouncing back very soon.

I’m not going to pretend that this is easy stuff, especially given all the uncertainty. The lockdown situations in the U.S. and abroad in markets like Italy, Spain and France, will clearly impact Harley’s production and sales.  And after lifting a two-month or more lockdown are there going to be any buyers if there is a sharp recession or are people going to curtail their discretionary spending given “respectful exits” and the economic consequences?

Harley-Davidson needs to nail the fundamentals and it’s now more important than ever to continue to develop and produce amazing new products.

Photos credit: Patrick J. Endres

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belushianddanThe Baby Boomer generation is a source of trends, research and discussion of and by people born from 1946 – 1964.

The “Boomers” are a key demographic, with plenty of disposable income and make up a major share of people who buy and ride Harley-Davidson motorcycles.

So, it’s rather ironic when Dan Aykroyd yesterday wrote to his fans online that he had offered to have the Blues Brothers open for Kid Rock at Harley-Davidson’s 110th anniversary celebration, but executives apparently told him that they were “too old for (their) desired demographic”.

Huh?  Really H-D.  REALLY!

This ranks right up there as the biggest marketing no brainer in the history of no brainers, but H-D exec’s say no and then add a shameless insult that is deliberately offensive to the aging hipsters and largest customer segment for the motor company?!

aykroyd-FBHere is the actual text:  Offered Blues Brothers to open for Kid Rock at Harley-Davidson 110th anniversary.  H-D execs. say B.B.’s too old… fb.me/27MHI7iYw — Dan Aykroyd (@dan_aykroyd) May 10, 2013

You might recall that Kid Rock is scheduled as the headliner for the event’s third and final night on Saturday, Aug. 31 in Milwaukee.

The Blues Brothers formed in 1978 and featured Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live. Their debut album, “Briefcase Full of Blues”  went to number 1 on the Billboard 200 chart.  In 1980, John Landis directed the “Blues Brothers” movie which according to Box Office Mojo, remains the 13th highest grossing film in both the ‘Musical‘ and ‘Comedy – Road Trip‘ categories and likewise ranks as having the 13th highest box office earnings for films opening in limited release.

Hey Harley-Davidson…  ever hear of Bikes, Blues and BBQ?  How about The Blues Bothers Ride?  You don’t stop riding because you get old; you get old because you stop riding!

Is it time for a public apology and to make a truly informed decision rather than sending out open insults to your customer base?

Photo courtesy of Facebook and meoutfit.com.  Rawhide video HERE.

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