Feeds:
Posts
Comments

Posts Tagged ‘Director of Customer Experience’

The smell of fuel, the camaraderie of fellow riders and the attention garnered from the public in a long-distance endurance motorcycle competition are the backbone of the sport.

Last year it became more than apparent that the public and participants of the Hoka Hey Challenge were left with some incorrect perceptions and information about the competition.

I’ve previously blogged about H-D throwing their corporate weight behind the long-distance event and wasn’t sure why given the history and the risk to the brand.  Will Barclay (the 2010 winner) even posted a comment. However, the new team behind the 2011 event are working hard to correct the communications and with big name sponsors (now includes the Harley Owners Group (H.O.G.)) it looks to be on a more positive track.

H.O.G. recently jumped in and announced their support of the event.  To recognize the H.O.G. members partaking in the Hoka Hey event – as among the most adventurous in the world – the highest finishing eligible H.O.G. member who completes the event (as determined by the organizers) will be awarded a 2012 Harley-Davidson Custom Vehicle Operations (CVO) motorcycle of his or her choice. In addition, the 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in additional cash prizes.

Very cool!

The Hoka Hey Motorcycle Challenge will begin August 5, 2011. The event, the second annual in a series, begins in Phoenix, Arizona, and travels through all forty-eight contiguous U.S. states and several Canadian provinces to Nova Scotia.  The route will travel more than 10,000 miles, and is open only to riders of Harley-Davidson motorcycles.

Photos courtesy of Hoka Hey Challenge.

All Rights Reserved © Northwest Harley Blog
Advertisements

Read Full Post »

Are you Hokiddingme!

It’s true.  The press release is HERE with an accompanying H-D executive quote:

“We’re excited about what the Hoka Hey Motorcycle Challenge represents to our riders,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The new direction of being more about a personal test of touring endurance, where rider and machine stretch the boundaries of long-distance touring, appeals to us. It’s a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles. ‘Hoka Hey’ translates to ‘It’s a good day to ride!’ and that is always the case on a Harley-Davidson motorcycle.”

Does the Harley-Davidson corporate firewall prevent Google searches?  Or is the company desperate for publicity – even bad publicity?

There are so many lingering questions about the legitimacy of the Hoka Hey Motorcycle Challenge that even after Will Barclay, the so-called winner of the Hoka Hey Motorcycle Challenge, stated the $500,000 in prize money was wired to his bank account – no one believed him – he won’t produce proof – and months after the race the drum beat of rage in the motorcycle forums and Facebook pages about allegations of a full-blown scam and improprieties of Big Jim Durham/Redcloud continues unabated.

Is it possible for a 3-country, 14-day rally to get arranged, promoted, staffed and managed in such a short time (HHC 2011 is August 20, 2011), and come off with fewer legal threats, contradictions, communication issues, controversy and disorganization than last year?

And Harley-Davidson wants to entrust their brand with this organization?!

Photo courtesy of HHC/H-D.

All Rights Reserved © Northwest Harley Blog

Read Full Post »

%d bloggers like this: