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Posts Tagged ‘CVO Ultra Classic Electra Glide’

2011 CVO Ultra Classic Electric Glide

I’m talking about the Harley-Davidson CVO (Custom Vehicles Operation) division and their customers.

CVO versions take an existing Harley motorcycle, then add a host of additional parts, usually cosmetic but some are mechanical, including the 1,803cc (110 cubic inch) version of the stock Harley motor.  The bikes they design and build are by any definition “mass-produced,” so they’re not true “custom’s” in the purest sense of the word.  But, based on rider demand the CVO division makes specialized versions on a few Harley models each year.  The people who purchase these want to customize their motorcycles but don’t have the time or skills.

But they do have money!

I was out yesterday at lunch and did a local H-D dealer “drive-by” when I noticed they had two 2011 CVO Touring bikes on the show floor:

  1. CVO Street Glide (MSRP: $33,880 (includes shipping costs)) – Asking Price was $36,400
  2. CVO Ultra Classic Electric Glide (MSRP: $36,880 (includes shipping costs)) – Asking Price was $40,300

2011 CVO Street Glide

Whoa!  A $40K Harley-Davidson.  That’s a first.  And neither had the optional 200 Watt “Boom! Audio Bagger” package which would have pushed the asking price even higher.  The CVO models always sell out and I’m sure 2011 will be no different because H-D deliberately under produces to maintain a perception of exclusivity.

So what’s my point?  I think purchasing the CVO takes all the fun away from doing your own customization.  The research, planning, procuring and incremental accessory installations are what provides motorcyclists winter projects and if you purchase a CVO your relegated to just washing it, right?

For example a comparable bike to #2 above is the Electra Glide Ultra Limited which includes the Power Package (103cu in plus ABS/Security) with an asking price of $27,200K (MSRP: $25,280 (includes shipping costs)).  With very similar paint schemes (minus flames) it looks like the dealer is asking about a $13,000 premium for the CVO version.  Sure it has the 110 cu in and several other accessories, but the price difference gives a person a lot of room for upgrades and chrome that you specifically want vs. what the motor company decides you need.  H-D doesn’t care either way as long as you just buy a new 2011 model.

I’m thinking the dealer is wishing for a lot here with their additional mark up during these financial times.  It will be interesting to see how long the CVOs stay on the showfloor as $40K buys a lot these days.

Photo courtesy of H-D and Telegraph.co.uk/ Double Red.

All Rights Reserved © Northwest Harley Blog

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H-D CVO Road Glide Ultra - 2011

Harley-Davidson released their 2011 model lineup at 10am (pacific).

There are minor feature improvements across the board and three new bikes: the Road Glide Ultra, Sportster SuperLow, and XR1200X.  In addition,  for select touring models new in 2011 is an optional $1,995 PowerPak package, which adds ABS, a security system, and bumps up the 96 cubic inch motor to 103 cubic inches. Touring models also receive a narrower seat with revised cushioning. Softails receive new hand controls with a single hazard button and trip switch, and the larger odometer which adds gear and rpm info.

On the CVO front, H-D is building one new model (CVO Road Glide Ultra) and three models return for 2011: the Street Glide, Ultra Classic Electra Glide, Softail Convertible.  All are powered by Screamin’ Eagle 110 engines.  The models are:

  1. CVO Road Glide Ultra — Priced at $35,999, and gets an upgraded BOOM! bagger audio speaker system.
  2. CVO Softail Convertible — Priced at $29,599, and features a new mini-ape handlebar, larger saddlebags, a two-speaker stereo with an iPod, cruise control, and ABS.
  3. CVO Street Glide — Priced at $32,499, and gets to wear a 19″ front wheel (the largest ever on a touring Harley)
  4. CVO Ultra Classic Electra Glide — Priced at $36,499 and it includes a Road Tech zumo 660 navigation system, a power locking system, ABS, and a new dual-heated hammock-style suspended seat.

The new lineup features a drop from last years 38 bikes to 32 motorcycles, with four of those comprising the CVO lineup.  There is a lot more information and photo’s on Basem Wasef motorcycle blog.

So what are your thoughts about the 2011 Harley-Davidson model lineup?

Photo courtesy H-D.

All Rights Reserved © Northwest Harley Blog

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Ambitious new motorcycles.

Nine in fact for 2010 as Bill Davidson (VP of Core Customer Marketing) stated at last year’s launch of the new models: “We are thrilled to offer our customers nine new models and a full selection of products… that lets their enthusiasm for enjoying great motorcycles continue at full throttle!” [exclamation point added for emphasis]

There were exciting features – sarcasm alert – like “slammed suspension,” “an optional flame paint scheme,” “a larger front wheel,” “a new tail light assembly,” and a lot of something called “light and lean extreme.”  Huh?  It’s massive changes like these that are really going to bring in the customers.  And with the unprecedented new plating process called “midnight pearl” used on the headlight cover, timer and derby covers, and fender struts young people will have these motorcycles flying out of dealers.

Now comes the introduction of the $35,999.00 MSRP Harley-Davidson CVO Ultra Classic Electra Glide.  The equivalent of two Honda Civics LX’s which cost $35,210 and money left over to install the optional Moonroof!  Or you could buy a tops down 2010 Lexus IS 250 Convertible for $35,495 and still have money left over for a kick butt pizza party!

My point?  Can a 107 year-old brand truly command these premium prices in this economy or are they pricing themselves out of business?  In Q3’09 Harley CEO Keith Wandell stated “… we are moving with the speed and decisiveness required to bring our business strategy to life…”, little did we know the change reference was how fast they can increase prices.

It’s only January and already been a long winter.   Not enough time has passed to pay-off the holiday credit card charges so, as cool as it would be to ride this motorcycle a $10K down and 11% interest loan for 60 months would leave little discretionary funds to ride it anywhere!

Of course I might reconsider if they’d throw in a toaster.

Photo courtesy of H-D

All Rights Reserved © Northwest Harley Blog

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