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Posts Tagged ‘Brammo’

Saddlebag Drawing

Saddlebag Sketch

This is more than a simple saddle bag retaining clip that takes less than 10 minutes to replace.

Harley-Davidson is facing steep competition.  Not only from less expensive motorcycles imported from Asia, but electric motorcycles from Zero, Brammo (now owned by Polaris) and also from core customers who look for a mainstream gasoline cruiser from Indian and Victory.  Polaris will undoubtedly be first to market with a chrome-plated electric cruiser given the previous discussion by CEO Matt Levatich.

In addition, it’s not clear that Harley-Davidson is getting much of a sales bump from the decision to double-down on support of outlaw biker gangs as part of their marketing pitch.  The hard-edge reference is NOT about the one-percent patches, rather licensing support of TV shows like Sons of Anarchy (SOA) and other Hollywood fluff.  Trying to appeal to people who don’t have much adventure in their lives with a TV show prescribing on the road escapism… well it escapes me!   Meanwhile they try so hard to alienate and re-write the Baby Boomer chapter!

But I’ve digressed.

Harley-Davidson reported slipping revenues for Q2 2015.  U.S. market share is below 50% for the first time ever!  The company is betting on its name recognition and motorcycle quality.  They even choose to muster up some brash swagger and declined slashing prices as a subtle way of saying “our bikes are better!”

And on that quality topic, Harley recently issued a saddlebag recall – campaign number 15V-427.  The motor company is the poster child for the “land of recalls” sans Chevy.  So many, that owners find it difficult to recall when their bikes didn’t!

Snarky comments aside, all manufactures have issues, but Harley-Davidson is unique in acknowledging and using quality as a key differentiator and strategy for increasing sales.  I’m not sure how well that will work for them.

Meanwhile the Dealers are replacing the 4 (2 on each side) saddle bag pin retaining clips free of charge. The motor company issued a recall stating that the saddlebag mounting receptacle, P/N 10900009 on some model year 2014 and 2015 Touring family vehicles (see drawing #1 above) may not adequately secure the saddlebag to the motorcycle during use.  If this condition remains undetected, the saddlebag may become separated from the motorcycle while it is in motion, possibly creating a hazard for other motorists including your riding buddy’s in formation behind that “separated” bag.

If this happens there is a good chance you’ll be picking up a new “road rash” painted saddlebag and dirty laundry strewn across the roadway!

UPDATED: July 23, 2015 (1:40pm PDT) — the recall effects 185,000 motorcycles which covers certain 2014 and 2015 Road King, Street Glide, Electra Glide Ultra Classic, Ultra Limited, Police Road King, Police Electra Glide and CVO Ultra Limited bikes. Also affected are 2014 CVO Road King and the 2015 Electra Glide Ultra Classic Low, Ultra Limited Low, Road Glide, CVO Street Glide and CVO Road Glide Ultra motorcycles. No injuries or crashes have been reported due to the saddlebag issues and no information has been provided on the number of “separated” bags.

UPDATED: July 29, 2015 — Polaris introduces its 2016 line up which includes the Victory Empulse TT ($19,999), an electric model which rolls out way ahead of H-D’s LiveWire.  It’s based on the Brammo Empulse R motorcycle produced by the electric motorcycle division of Brammo Inc., which was acquired by Polaris earlier this year.

Photo courtesy of H-D.

All Rights Reserved © Northwest Harley Blog

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H-D LiveWire

H-D LiveWire

Charged up, amped out and delivers a jolt…

Just a few of the colorful words used to describe the Harley-Davidson LiveWire which has received so much free and fawning press coverage about the prototype electric motorcycle that you’d think they invented electricity.

I get it.  The motor company builds good products, but does it really deserve wave after wave of gushing prose in every news article?  I blogged previously about the announcement HERE.

Let’s keep it real.  Is LiveWire any better than the other electric motorcycles on the market?  What are the rider advantages of LiveWire vs. other electric rides?  Are there drawbacks of an increasing reliance on electricity for transportation?  No one is reporting on anything other than regurgitating the marketing talking points.

Has the press failed to notice that there are many electric bikes already in use by riders and a growing number of police departments across the country?  From New York to Oregon, and around the world, including in Bogota, Colombia and Hong Kong.  The police versions of the “Empulse LE” by Brammo, Inc., based in Ashland, Ore., and the “DS” by Zero Motorcycles immediately come to mind.

But it gets worse.  The Harley-Davidson president, Matt Levatich tells the world during the LiveWire press tour that Harley’s are longer just for old guys…  Huh?

He must have been basking in a special Milwaukee sun-imitating light that failed to fend off seasonal affective disorder with that alluringly sales quote.

It happened at the Lower Manhattan Harley dealer during the recent LiveWire electric motorcycle test rides.  Mr. Levatich tells the press that Harley would not be forgetting its core customers who want old-fashioned motorcycles.  “We’re absolutely not abandoning any of that,” he stated.  “We’re going to continue to invest in the great traditional Harley-Davidson motorcycles…

As a current core customer, I guess I’m one of the riders only interested in “old-fashioned” motorcycles?  Hey Harley, hashtag this…  #YoureDoingItWrong.

Wow, nothing like slighting the mature motorcycle rider base, the base that has been paying the company bills with a back-handed comment that is clearly all about reaching out to Gen-X’ers and Millennials.  There’s a thin line between appealing to Millennials and pandering.

Yeah, I get wanting to open new doors to people that are outside of the motorcycle sport and only know the brand for its t-shirts.  But, that “old-fashioned” reference is as if Harley has come to terms with an electric future, which excludes their current customers, so let’s spit out aging and old-fashioned insults at them.

If Harley-Davidson LiveWire is “only looking at rider feedback at the moment” then why all the publicity?  You might recall that prior to Project RUSHMORE rolling out on the touring bikes there wasn’t a peep until it launched.  The motor company has by design crafted a publicity stunt and worked at driving social media outreach.  It’s a marketing campaign pure and simple.  And thanks to Harley, Zero had their biggest single day of Internet traffic in the history of the company on the day Harley made its announcement, according to Scott Harden, VP of global marketing for Zero Motorcycles.

Shouldn’t Harley-Davidson be talking to the “right” riders?  And H.O.G. grey-beards aren’t exactly the wrong people to be getting input from, but relying on this user base for feedback on this new GenX or “Millennial” motorcycle is unlikely the most salient feedback from the “right” people.  Shouldn’t they look for those Portlandia-esque grown men on BMX bikes who are ‘riding’ to weekend pubcrawls and who make their living in a variety of ways — some legally and others by any means within their particular skill set?

The fact is that future customers could be from newly wealthy Chinese looking for style, city-dwelling Millennials who need utility and affordability or retirees who want a trike that doesn’t embarrass them.

Whether electrics take off is anyone’s guess and your welcome to label me a gas station-centric oldster.

Photo courtesy of H-D.

All Rights Reserved © Northwest Harley Blog

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2013 Ride to Work Day

2013 Ride to Work Day

Back in the day when a cowboy joined an outfit he threw down his bedroll in a chuck wagon.  When he does that, he gives his loyalty 100% to the outfit.  It’s a cowboy thing.  If you don’t like the way an outfit is run, you grab your bedroll, pony and ride on down the trail.

It was a code established by the rugged pioneers and is just as relevant in today’s world as back then, but I’ve gotten off topic.

I’m talking about riding for the “motorcycle” brand.

Huh?

Yesterday marked the 21st Annual Ride to Work Day—it’s a day when thousands of motorcycle enthusiasts across the U.S. ride their motorcycles to work in a show of mutual support and solidarity. Originally created by Motorcycle Consumer News columnist Bob Carpenter in 1992, the event has served as a way to promote motorcycles and rider safety; combining the ride with numerous activities around the country, including charitable events.

Many riders don’t need another incentive to ride, but the Ride to Work Day is not just something to talk about, but to participate in.  I count myself as one of the thousands of motorcycle riders and enthusiasts across the U.S., so I was up early and headed to the ‘plant’ which in of itself is a rare occurrence since I work remote most days.

Sure, I exposed myself to the situation where someone doesn’t obey the rules of the road… like that beat up Toyota mini-van which made an abrupt 2-lane change as they entered onto Highway 217.  The cars were slamming on brakes which was a little concerning, but not nearly as bad as the dude in the well-worn Ford Escape that cut me off on Highway 26.  His NO SIGNAL lane-change was so close that I thought about asking if he’d check my front tire pressure!  Or how about on the way home the lady in the Red Mazda – yeah you – with heavily tinted windows so preoccupied with her cell phone texting that she nearly rear-ended the car in front of her.

I’ve blogged at length about distracted driving in Oregon and how it’s the norm rather than exception and can honestly say that after being on the road in rush hour traffic I was not inspired, but if nothing else I was there in a “show of force” saying I rode to work today!  It was not only an opportunity to raise awareness about motorcycles, but it also provided me a chance to talk about road safety.

And speaking of transportation, one disappointment from yesterday’s Ride To Work event is the seemingly lack of visible support or promotion of two-wheel transportation by John Kitzhaber, Oregon Governor or the legislators.  You might recall that Governor Kitzhaber met recently with and challenged the Oregon Transportation Commission to create a 21st century transportation system that best serves Oregonians.  And, I’m quoting here… “A transportation system that will attract and grow business, provide mobility, reduce the carbon impacts of transportation and transition into a truly multimodal and efficient transportation system for the state of Oregon.”

I would think that two-wheel transportation is part of that “system” and the absence of visible support is odd given Oregon’s home-grown, Brammo that manufactures electric motorcycles in Ashland, and it’s perplexing given that Senators Ron Wyden and Representative Greg Walden worked to get a tax credit extension for Brammo.

One has to ask if we have the right group of individuals at the transportation table at the beginning of the process to define the problem and solution together?

Photo of author.

All Rights Reserved © Northwest Harley Blog

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The 2012 Progressive International Motorcycle show will soon hit the northwest on December 16-18th at the Washington State Convention Center in Seattle.

Attendees can check-out new bikes from Aprilia, Beta, BMW, Brammo, BRP, Darwin, Ducati, Erik Buell Racing, Gas Gas, Harley-Davidson, Honda, Husqvarna, Indian, Kawasaki, KTM, Moto Guzzi, MV Agusta, Norton, Star, Suzuki, Triumph, Victory and Yamaha.  There will also be the latest aftermarket parts and accessories.

Not only will there be new bikes, but the show is jammed pack with other events and activities.

There is the Learning Curve – an interactive stage with industry experts presenting a variety of motorcycling topics for both new and experienced riders including adventure riding, motorcycle maintenance, increasing bike performance, seminars for women riders and more.   There will be Demo Rides for licensed motorcyclists.  There is the Custom Bike Show – where motorcycle builders will showcase elite-level custom motorcycles competing for a piece of a $90,000 cash purse prize and a chance to compete in the U.S. Championship, at the Daytona Beach Motorcycle Show, in March.

The Smage Bros will have a motorcycle trials stunt riding show and attendees will also get a chance to create their own motorcycle design at the Kawasaki Design-A-Bike kiosk, featuring a brand new digital spray-painting technology available only at these shows.

See you there!

Photo courtesy of Progressive.

All Rights Reserved © Northwest Harley Blog

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Brammo_CEO

Craig Bramscher (Brammo CEO) and Oregon Sen. Ron Wyden

Equal treatment from the state and federal government.  It’s a topic that many motorcycle groups and individuals invest a lot of time to ensure.

Whether it’s fighting against profiling of average citizens who ride motorcycles or “anti-gang bills” that defines a gang as “an association of three or more individuals who share a symbol or name either formally or informally.”  Or maybe it’s calling out press organizations who use motorcycle club sensationalism to sell advertising which has the added benefit of isolating the motorcycle riding segment of our population from the mainstream and tries to “criminalize” motorcyclists in the court of public opinion.

But, today economic factors have me advocating on behalf of the motorcycle “Eco-Activist”.  Specifically the manufacturers that make electric two-wheeled vehicles.   They have been largely discriminated against and cannot benefit from the numerous government incentives designed to spur the growth and adoption of electric vehicles.  Remember the Clunker Program?  Motorcyclists need not apply!

However, there are some positive signs with HR 3246, which is called the Advanced Vehicle Technology Act.  The U.S. House of Representatives unanimously passed the amendment giving two-wheel electric vehicles manufacturers access to Department of Energy funding for further development of electric vehicles.  For the EV industry this will allow, for the first time, two wheel vehicles to benefit from federal Department of Energy funding which automobiles enjoy.

Plug IN America was instrumental in getting this legislation passed in the house, but as you may recall a bill must pass both the House and Senate and then be signed by the President.  And while it’s gratifying to see the House of Representative approve and show support for electric motorcycles, the Senate needs to follow suit.  I encourage motorcyclists to take a moment to tell their U.S. Senator’s to support and pass this measure when it comes up to vote. A complete list of Senators and their contact information can be found here.

Photo courtesy of Brammo.  Full Disclosure: I don’t work for or have an investment or ownership in Brammo.

All Rights Reserved © Northwest Harley Blog

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Siemens & OCC Smart Chopper

Siemens & OCC Smart Chopper

Imagine for a moment an old chopper guy who has a bike totally torn apart.. totally… split cases, gears out of the tranny etc., and is rebuilding the Linkert carb with new gaskets, running new cables and the lot trying to rebuild the bike while making ends meet with the food and electric bills.

Speaking of electric bills, now imagine a highly customized motorcycle that makes only a “whirly” noise when running, but has the ability to scan the rider and identify if there are certain thoughts taking place within the brain, logs the riders intentions before they become actions and informs law enforcement!  Not in my life you say?   Think again.

Siemens (the German engineering company) is a mega-giant in the field of industrial-equipment which few people know about.  They have a deep portfolio of technology as well as significant background in magnetic resonance and MRI medical devices to perform brain scans. It’s well known that researchers have placed volunteers in MRI machines and asked them to decide something while pushing on two different buttons.  Meanwhile in another room scientists are looking at scans of the brain and using the MRI data to figure out what the volunteer intends to do before it is done!  Still a skeptic, then do a “Google” on Bernstein Center for Computational Neuroscience or look up Dr. Paul Wolpe’s work at the University of Pennsylvania.

MRI Brain Scan

MRI Brain Scan

It’s called predictive behavior and wouldn’t you know the sleeveless dudes at Orange County Choppers (OCC) worked with Siemens to develop that highly customized “ecobike”… an electric motorcycle that has zero emissions.  OCC used recycled materials, water-based paint and lots of Siemens’s electric motor technology, LED lights, and high-tech 12-volt batteries. The bike is estimated to go 60 miles before it needs to be plugged in for a charge and can reach speeds of 100MPH.  And while on the subject of ‘intentions’… it’s smart-grid ready and has the ability to tell the motorcyclist when electricity is cheapest.  Siemens calls the bike the “Smart Chopper” and plans to show off their technical prowess at energy/industrial trade shows and conferences over the next year.

Props to Siemens and the Teutul’s!  I previously blogged on a desire to see Harley-Davidson experiment with and showcase their engineering prowess re; electric motorcycles, but clearly they are not listening to my idea of an American motorcycle manufacture investing in this future technology.  I also provided information on the Zero and the Ashland, OR-based company, Brammo, who announced it was selling an electric motorcycle with an estimated 378 miles per gallon and cost $11,995.

Don’t get me wrong, the OCC/Siemens electric chopper is cool enough, but it looks like an industrial-sized MRI machine between your legs! And, what if I’m correct about those “scans?”  Siemens made special arrangements to have a lot of its products used in the bike and what if that “whirly” sound is determining your intentions – reading your mind – as you throttle on the built in wi-fi relays predictive information to some authority?  Maybe my prediction is off a year or two?  But, at minimum this complicated electronic chopper should provide practical applications such as an understanding of subjective thought and help people change radio channels!

Clearly the technology is moving at a pace which gives any ethicists something to think about.  If you ride the “Smart Chopper” and are accused of a crime please contact me for a complimentary consultation.  I’m not an attorney, but I will blog for your best interests and try to help ensure that you are not wrongly punished for thinking!

Photo courtesy of OCC and Siemens.

All Rights Reserved © Northwest Harley Blog

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