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Posts Tagged ‘Bikers Choice’

novelty-helmetOn Saturday Andrew Barns, 26, died when a car pulled out in front of him on his motorcycle at 185th and Farmington Road shortly before 7 p.m.  According to Sheriff reports he was wearing a novelty helmet and the medical examiner will determine if the novelty helmet contributed to his fatal injuries.  No citations were issued (at this time) to the driver.

I didn’t know Mr. Barns, but would like to offer my condolences to his family and friends.  It’s a sad day for all motorcycle enthusiasts and one to reflect on our choices.

Freedom and choice vs. safety

We’ve all heard the debate or been involved in a compelling argument on both sides of the helmet laws.  There are some motorcyclists who do, but most don’t wear a novelty helmet as a symbol of resistance “against the man” i.e. protesting lesgislators that require bikers to wear certified helmets.  Full Disclosure: I rode double digit years with a novelty helmet and even paid $2 for the DOT sticker to minimize chances of getting pulled over by law enforcement.

I don’t recall the exact moment, but I decided a few years ago that if I have to wear a helmet it might as well be one that offers some degree of protection and elected to switch to a certified helmet.   Those of you who visit this blog regularly know there are a lot of freedom of choice posts and it was MY choice to purchase a DOT certified helmet.  This may not reflect your thinking and that is your choice.

This post is about reflecting on our choices.

Clearly Mr. Barns accident was the auto drivers fault and I’m not trying to pile on to his tragedy, but it’s important to note that more than 800,000 novelty helmets are sold in the U.S. every year!   That’s about the same number of motorcycles that were registered in the state of California in 2011.

In my view, the vendor/marketers of novelty helmets are like big tobacco–unapologetic, dismissing safety concerns, squelching debate and claiming they simply are accommodating consumer demand.   Most all are made in China or India and even those Carbon Fiber/Kevlar versions are outright fakes.  Sure it’s legal to make and sell novelty helmets as long as they aren’t falsely represented as meeting federal standards, but talk about a poster-child for proliferating cheap ineffective Chinese products as motorcycle crash deaths mount.

And I’m intrigued by the contradiction… Harley-Davidson motorcyclists complain about the cheap China made Harley trinkets or 3rd party chrome parts which they want no part of, but think nothing about buying a $29 “Made In China” novelty helmet believing that ‘something is better than nothing’ regarding its protection.  But, I’ve digressed.

The National Highway Traffic Safety Administration agency has estimated that as many as 754 people die each year in states with mandatory helmet laws because they were wearing novelty helmets instead of certified headgear, which amounts to nearly 1 in 6 rider fatalities.

According to this study based on head trauma vs. non-head trauma deaths, head trauma deaths account for 34% of motorcyclist deaths.  Many would agree that an approved/certified safety helmet is by far more protective and would overwhelmingly prevent serious injuries as opposed to a novelty helmet, but I would also like to see a correlation and follow-up on motorcycle licensing, training and education.

I am sure there are a fair number of riders out there who won’t appreciate this blog post.  They will see my post as advocacy for the U.S. becoming a more repressed, intolerant and regimented place.  More government intervention.  Most blogs just don’t want to touch the topic.  But, novelty helmets just don’t share the same distinguishing characteristics as certified helmets.

If we’re being intellectually honest as a group/industry, its important to spotlight helmet considerations in the ongoing debate over motorcycle safety.

The Barns tragedy compelled me to urge motorcyclists to think different–if you’re going to wear a helmet, why not consider or make it a certified one?

Photo courtesy of Washington County Sheriff’s Office.

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S&S Cycle celebrated its 50 year anniversary in June.  Sadly the company announced this week that it would “release” 60 employees through a combination of voluntary separation and layoffs, most of which were made at the engine company’s plant in Viola, Wis., but a couple positions were eliminated at the La Crosse, Wis., location too.  Two weeks ago the company offered up voluntary separation packages that 33 employees accepted, but even that couldn’t stop the decline. 

Much has been written of late on the motorcycle parts business, it’s health and the difficulties facing aftermarket manufactures and their distribution networks.  Clearly motorcycle sales are down and the reduced discretionary spending on parts has Drag Specialties, Bikers Choice, and Custom Chrome all singing the blues while more consumers head to the internet for bargains.  I wonder if it’s really lack of sales or a  deeper industry problem caused by lack of differentiation?  Pick up any parts catalog and everything looks similar with price and availability being the main difference. 

S&S started out with one goal in mind, the vision of founder George Smith-to make all motorcycles go faster.  With that mantra in mind the second and third generations of Smith family have steered the company as a leader in high-performance v-twin components and engines.  The S&S core business of bolt-on, high-performance motors remains strong, but with the bankruptcy asset sale of Global Motorsport Group to Dae-Li USA (a Korean group) and makers of RevTech engines I wonder if this is an early prediction of aftermarket directions?  Nace Panzica (founder of Custom Chrome) is the president of Dae-Li USA.

It’s all about the bottom line numbers…and the register is not ringing.

Register photo courtesy of Flickr/Zizzy.

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