Remember that outsider who kept Harley-Davidson on the road? Keith E. Wandell (retired H-D CEO) grabbed the handlebars at the company in the heart of the economic crisis in 2009. Harley lost $55 million that year, as buying a motorcycle stopped being an option for many consumers. Wandell made some big statements. “Don’t let Harley-Davidson […]
Search Results for 'Mark-Hans Richer'
Reactivate Keith Wandell And Mark-Hans Richer
Posted in 2020 Models, Adventure (ADV), Brand, Brand Loyalty, Earnings, Harley, Harley Engines, Harley-Davidson, Motorcycle, Motorcycle Sales, Products, Value Creation, tagged 100th Anniversary, 105th Anniversary, 110th Anniversary, ADV, Aerosmith, American return to normal, BMW R 18, Bruce Springsteen, CEO Jochen Zeitz, CEO Keith Wandell, Coors in Miller Town, COVID-19 Pandemic, Dave Grohl, Disproportionate Privilege, Distressed Merchandise, Ducati, Dyna Super Glide, E Street Band, Elton John, Foo Fighters, H-D, Harley, Harley-Davidson, HD, Heather Malenshek, Honda Rebel 1100, Illegitimi non carborundum, Imagine, Indian, Indian Challenger, Jeffrey Bleustein, Joan Jett, John Lennon, Keith E. Wandell, Kid Rock, KTM, LiveWire, Man Crush, Mark-Hans Richer, Media, Pan American, Panic Porn, Poison, Pope Francis, REO Speedwagon, Road Glide, style-over-substance, Tim McGraw, Trauma, UFC, Willie the Wildcat, X-Games, ZZ Top on April 21, 2020| Leave a Comment »
Mark-Hans Richer Man Crush
Posted in Advertising, Age, Boomers, Brand, Harley-Davidson, Motorcycle, Products, tagged Advertising, Bill O’Reilly, Chief Marketer, CMO, GM, H-D, Harley-Davidson, HD, Mark-Hans Richer, marketing, Motorcycle, Peter Drucker, Pontiac, Promotions, Sales, Sr. VP and Global Chief Marketing Officer, The Sly Fox, younger generation, Youth on May 11, 2010| 7 Comments »
Uh, that would be a NO. No, I don’t have a man crush on Mark-Hans Richer the Harley-Davidson CMO. But, we do have some things in common and that is we’re both motorcycle enthusiasts of double-digit years, and proud owners of H-D motorcycles. Mark-Hans Richer is the “Billy Mays” of pitch men for H-D products, […]
Harley-Davidson Financials And Product Recalls
Posted in 2014 Models, Brand Loyalty, Dealer News, Earnings, Harley, Harley Engines, Harley-Davidson, Latest News, Motorcycle, Motorcycle Sales, tagged $3.3M, 15 percent interest rate, 57415 motorcycles sold, Berkshire Hathaway Inc., Campaign Number 14V185000, CEO Keith Wandell, Financials, FXSB Recall, FXSBSE Recall, H-D, Harley, Harley-Davidson, HD, Krinkle Cut Salt & Pepper chips, Low Fuel Warning Lamp, Mark-Hans Richer, Net income of $265.9M, NHTSA 14V185000, Q1'14, Recall, Sensor, Too Big To Fail, Warren Buffett's on May 8, 2014| Leave a Comment »
I missed this a few days ago, but imagine that the first quarter results at Harley-Davidson were like eating a bag of those Krinkle Cut™ Salt & Pepper chips… a great taste with a satisfying crunch! Yeah, I have a weakness for the hyper-engineered, overly marketed, addiction-creating potato chips. But, I’ve digressed. Q1’14 Financials: Harley-Davidson reported its first-quarter […]
Top 10 Harley-Davidson Executive Quotes
Posted in Brand, Harley-Davidson, Motorcycle, tagged Brian Nelson, CEO Keith Wandell, Chairman of the Board, CMO, Come Together Ad, General Manager of Motorcycle New Product Delivery, H-D, Harley-Davidson, Harley-Davidson CEO Keith Wandell, HD, Keith E. Wandell, Looks Ridiculous, Mark-Hans Richer, marketing, Memorable Quotes, Project RUSHMORE, Ridiculous Quotes, Tony Wilcox, Top 10, Top 10 List on December 30, 2013| Leave a Comment »
It’s that time of year when folks are getting ready to ring in the New Year and its customary to provide a Top 10 list. I decided to pull together a nostalgic list of some of the more ridiculous Harley-Davidson executive quotes. There are some doozies and it makes a person wonder if they were cocktail […]
More On The Harley-Davidson Project RUSHMORE
Posted in 2014 Models, Advertising, Brand, Brand Loyalty, Dealer News, Harley Engines, Harley-Davidson, Motorcycle, Motorcycle Sales, Music, Products, tagged 2014, 2014 Models, easy customer conquests, Great Recession, H-D, Harley, Harley-Davidson, HD, Mark-Hans Richer, More, motorcycles, Mount Rushmore, Mount Rushmore National Memorial, Mt Rushmore, pace of innovation has been off, precision liquid-cooled cylinder heads, Project RUSHMORE, Rush, Sturgis, tangible enhancements, Touring on September 21, 2013| 2 Comments »
“New? New is easy. Right is hard.” – Craig Federighi, Apple Sr. VP of Software Engineering. Fresh back from the 110th Anniversary celebration, where I spent some time on the factory floor, trying to get some spy photos and probing a number of the workers to talk about what’s behind that so-called RUSHMORE name. Was it real […]
The Unexpected In Rome
Posted in 110th Anniversary, 2013 Models, Brand, Events, Harley, Harley-Davidson, Latest News, Motorcycle, Motorcycle Sales, tagged 110th Anniversary Celebration, 1948 Harley-Davidson FL Panhead, Angelus prayer, “Chrome” package, Central Rome, Chance Encounter, city of “amore”, David Uhl, H-D, Harley, HD, HD Gets Pope's blessing, inundation of pickpockets, pickpockets, Pope Francis, Pope's blessing, Port of Ostia, River Tiber, Rome, Saint Peter's Square, St Peter's Basilica, St. Peter’s Square, Vatican City, Via Della Conciliazione on June 13, 2013| 1 Comment »
Getting “rubbed” by the pickpockets is common and expected in the city of “amore” where looking up at an artist masterpiece means your wallet just got lifted. In fact, the Vatican tourist guides recently threatened to strike due to the inundation of pickpockets. But, I’m talking about the Harley-Davidson 110th Anniversary Celebration in Rome. Unlike the U.S. celebration […]
Is Harley-Davidson The New Kodak
Posted in 2013 Models, Age, Antique, Boomers, Brand Loyalty, Harley-Davidson, Motorcycle, Products, tagged Aging, Boomer, customer loyalty, Electric Light Orchestra, ELO, H-D, Harley, Harley-Davidson, HD, Jeff Lynne, Keith E. Wandell, Kodak, Mark-Hans Richer, Motorcycle, obsolescence, Road Glide, standing on ceremony on November 15, 2012| 1 Comment »
Another year of cupcakes and candles is an acute reminder that I’m just an aging blogger. And, there are some readers out there who actually believe I fly on the Harley-Davidson corporate jet, that Mark-Hans Richer (CMO) writes me a personal check every month for the magical posts I throw down about the motor company and that […]
Harley-Davidson CEO Looses Friendly Wager
Posted in Events, Harley-Davidson, Life Lessons, Oregon, tagged Caddyshack, Ducks Win, Harley-Davidson’s CEO, Keith Wandell, Leinenkugel's beer, Mark-Hans Richer, Oregon Ducks, Rose Bowl, The Office, Wisconsin Badgers, Wisconsin cheese on January 6, 2012| Leave a Comment »
It’s unlikely that you are aware of this, but prior to the New Years holiday I sent a friendly email to Harley-Davidson’s CEO, Keith Wandell and challenged him to a little competition. We know that Mr. Wandell likes to golf, but it wasn’t like that “caddy” and “wager” from the scene in Caddyshack… “Five bucks says the […]
Who Let The Dogs Out
Posted in 1 Percent, 2011 Models, Advertising, Brand, Clubs, Harley-Davidson, HD Video, Latest News, Montana, Outlaw Biker, tagged Benjamin Swan, Chief Marketing Officer, collaboration breeds creation, Creative, Crowd Sourcing, Facebook, FX, H-D, Harley-Davidson, HD, Jax, Liberation, Mark-Hans Richer, No Cages, SD, SOA, Sons, Sons of Anarchy, Victors & Spoils on September 7, 2011| 1 Comment »
Last night, Harley-Davidson launched the next version of their No Cages campaign during the season premiere of Sons of Anarchy (SOA) on FX. The advertising spot, called “Liberation“, adds to the limited portfolio of creative developed as part of the motor companies crowd sourcing strategy, introduced last year. Mark-Hans Richer, Harley-Davidson’s Chief Marketing Officer stated: “This latest effort builds upon […]
Harley-Davidson Launches Blackline L-Edition
Posted in 2011 Models, Clubs, Dark Custom, Dealer News, Events, Harley-Davidson, Latest News, Motorcycle, Motorcycle Sales, Products, tagged 2011, 35 million left-handed Americans, “left-handed” Harley-Davidson, Blackline™ L-Edition, Clothing, CMO, H-D, Harley-Davidson, HD, Lean Left, Left-Handed Motorcycle Club, LHMC, Mark-Hans Richer, Motorcycle, slightly skewed-left, Supermodel Sophie Dahl on April 1, 2011| 3 Comments »
The grueling wait is over! Harley-Davidson today announced the launch of its latest customer focused strategy in the battle of the motorcycle wars – the new “left-handed” Harley-Davidson® Blackline™ L-Edition. A full page advertisement in LA Times announced the introduction of the Harley-Davidson® Blackline™ L-Edition, a new model in their 2011 lineup: a left-handed motorcycle specially […]
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