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Search Results for 'Mark-Hans Richer'

Remember that outsider who kept Harley-Davidson on the road? Keith E. Wandell (retired H-D CEO) grabbed the handlebars at the company in the heart of the economic crisis in 2009. Harley lost $55 million that year, as buying a motorcycle stopped being an option for many consumers. Wandell made some big statements. “Don’t let Harley-Davidson […]

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Uh, that would be a NO. No, I don’t have a man crush on Mark-Hans Richer the Harley-Davidson CMO.  But, we do have some things in common and that is we’re both motorcycle enthusiasts of double-digit years, and proud owners of H-D motorcycles. Mark-Hans Richer is the “Billy Mays” of pitch men for H-D products, […]

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I missed this a few days ago, but imagine that the first quarter results at Harley-Davidson were like eating a bag of those Krinkle Cut™ Salt & Pepper chips… a great taste with a satisfying crunch! Yeah, I have a weakness for the hyper-engineered, overly marketed, addiction-creating potato chips.  But, I’ve digressed. Q1’14 Financials:  Harley-Davidson reported its first-quarter […]

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It’s that time of year when folks are getting ready to ring in the New Year and its customary to provide a Top 10 list. I decided to pull together a nostalgic list of some of the more ridiculous Harley-Davidson executive quotes.  There are some doozies and it makes a person wonder if they were cocktail […]

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“New? New is easy. Right is hard.” – Craig Federighi, Apple Sr. VP of Software Engineering. Fresh back from the 110th  Anniversary celebration, where I spent some time on the factory floor, trying to get some spy photos and probing a number of the workers to talk about what’s behind that so-called RUSHMORE name.  Was it real […]

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Getting “rubbed” by the pickpockets is common and expected in the city of “amore” where looking up at an artist masterpiece means your wallet just got lifted.  In fact, the Vatican tourist guides recently threatened to strike due to the inundation of pickpockets. But, I’m talking about the Harley-Davidson 110th  Anniversary Celebration in Rome.  Unlike the U.S. celebration […]

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Another year of cupcakes and candles is an acute reminder that I’m just an aging blogger. And, there are some readers out there who actually believe I fly on the Harley-Davidson corporate jet, that Mark-Hans Richer (CMO) writes me a personal check every month for the magical posts I throw down about the motor company and that […]

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It’s unlikely that you are aware of this, but prior to the New Years holiday I sent a friendly email to Harley-Davidson’s CEO, Keith Wandell and challenged him to a little competition. We know that Mr. Wandell likes to golf, but it wasn’t like that “caddy” and “wager” from the scene in Caddyshack… “Five bucks says the […]

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Last night, Harley-Davidson launched the next version of their No Cages campaign during the season premiere of Sons of Anarchy (SOA) on FX. The advertising spot, called “Liberation“, adds to the limited portfolio of creative developed as part of the motor companies crowd sourcing strategy, introduced last year. Mark-Hans Richer, Harley-Davidson’s Chief Marketing Officer stated: “This latest effort builds upon […]

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The grueling wait is over! Harley-Davidson today announced the launch of its latest customer focused strategy in the battle of the motorcycle wars – the new “left-handed” Harley-Davidson® Blackline™ L-Edition. A full page advertisement in LA Times announced the introduction of the Harley-Davidson® Blackline™ L-Edition, a new model in their 2011 lineup: a left-handed motorcycle specially […]

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