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Archive for August 21st, 2019

I didn’t typically think about it this way, but I was putting out product.  I’d write something and I occasionally gauged the reaction. Sometimes I’d get e-mail, sometimes I didn’t. Sometimes I’d write something I knew was good, but it wasn’t the kind of thing that motorcycle enthusiasts respond too. And then there were times I’d throw some snarky attitude out there to see if it sticks and I’d get surprised.

Like you I’ve aged.

My attention span became a precious commodity.  Time availability and the time demand trade-offs were always present.  And then there are the apps — email, social networks, blogs, micro-blogging and, yes, news outlets that have deployed an infuriating number of push alerts and notifications to distract.  Do we really need another reminder to post to Facebook?  No, I didn’t see that cat video post from a distant cousin?  Did I need that annoying notification that it’s been 4-days since my last photo posted to Instagram?  Buzz, Ding, Ding!  A friend of a friend of a friend just started a live video!  Who?

My time and your attention deserved more respect!

And speaking of time, you may have noticed that I took a sabbatical for a couple years.  Sipping coffee and admiring other motorcycle blog posts was a nice break and a different mindset.  I also spent cloudless summer days riding along the Northwest back roads reflecting on how I’ve run the Northwest Harley Blog for well over 10 years.  It started out as a hobby to capture the various motorcycle trips and riding experiences.  A secondary benefit was to shine light on issues and concerns affecting the motorcycle community along with the occasional rant or statement of ingratitude toward the motor company mixed in.

Thinking back, I approached my career like it was an investment: spreading risk and reward across a portfolio that included a full-time role in one industry, another side hustle in unrelated fields and an unpaid skill-building labor of love/writing — this blog.  But, after a couple of job changes the blogging, social media and content publication activity became a 50+ hour a week gig and during my “free” time the motorcycle blogging creative juices went MIA.  I was editing content, on the internet and social media all hours as part of my job to increase conversion rates, build up authority in a niche and increase a brands likability quotient.  I took actions daily and witnessed firsthand the difference social media and blogging could make in terms of organic search visibility, website traffic, leads, share-of-voice and stepping potential consumers through a sales funnel.

I developed a severe case of writers block, was off balance and needed a digital detox!  I did break the cardinal rule of blogging and just… stopped.  Mea culpa.

Fortunately,  I was able to enjoy some wind in the face time.  I’ll spend some time in separate posts and share some of those trips with you.  But first, I wanted to explain the absence, and to let you know — I’ll be slowly coming back, though the topics I tackle may be wide(r) and more varied.

All Rights Reserved (C) Northwest Harley Blog

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