Then and Now
It’s “throw back Thursday” (TBT) for the Harley Owners Group – the largest motorcycle riding club in the world.
For 30 years, the original logo, created when the riding club started was a head nod to rider independence and the open road. More than 100,000 H.O.G. members worldwide voted on several proposed logo designs last year and the overwhelming majority selected the winning logo you see in the photo (R).
The refreshed logo brings the Harley-Davidson Bar & Shield into the heart of the design, proudly representing H.O.G. as the official riding club of Harley-Davidson. The eagle also shifts its gaze to better balance the logo.
The new design successfully evolves one of the most recognized symbols in motorcycling.
Photo courtesy of H-D and H.O.G.
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