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Archive for December, 2013

New Data Reveals Female Motorcycle Riders Feel Happier, More Confident and Sexier Than Women Who Don't Ride

Female Riders Feel Happier, More Confident and Sexier Than Women Who Don’t Ride

It’s so classically Glamour and just in time for the New Year.

I’m talking about women and self-help books.  No, not the help of how to install a thermostat or how to assemble furniture, but that elusive key to finding happiness.

You see, Harley-Davidson commissioned a study and miraculously the results indicate that women who ride their own motorcycles are noticeably happier – in life, in relationships, and even in the bedroom – than women who don’t ride.

Seems self serving don’t you think?  But, let’s remember for a minute that all humans are somewhat self-obsessed, and if you think I’m writing this is about you, don’t take it personal.

Most men I know just want a gal that can apply makeup without an automobile mirror and be capable of leaving the house on 5 minutes’ notice.  I’m not a psychologist and haven’t a clue on the details of the study, but I wonder what was it about their persistent low self-esteem: how did it get that way? Were they awkward growing up? Not quick or witty enough?  Once they gained a shred of confidence, did they seek out companions they knew would make them feel inadequate? Why? Do they think they’re a narcissist? Or just a weak person?

Well guess what? We’re all different.  We’re a collection of experiences. We’re all special, which is precisely what makes us so un-special.  And if you harbor lingering dissatisfaction with yourself, figuring out what it is might be a pretty good way to start coming to terms with self-improvement.

But, that’s my $0.02.  

Let’s look to the Harley-Davidson “Help Desk” – and their study – of how women can jumpstart their journey to a more fulfilling life.

Conducted by Kelton (and commissioned by H-D) they interviewed 1,013 adult female riders and 1,016 adult female non-riders, and found overwhelming evidence that riding a motorcycle greatly improves a woman’s feelings of overall self-worth.

Key insights surrounding women who ride motorcycles in comparison to those who don’t include the following:

  • More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders)
  • Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders)
  • Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders)

According to the study, more than half (53 percent) of women who ride cite their motorcycle as a key source of happiness and nearly three in four (74 percent) believe their lives have improved since they started riding.

Somewhat interesting is that the study found that beyond positively impacting a woman’s sense of self, riding can improve relationships. When it comes to romance, women who ride leave non-riders in their dust, being more content with:

  • Communication with their significant other (60 percent of riders vs. 38 percent of non-riders)
  • Physical intimacy (51 percent of riders vs. 35 percent of non-riders).

I can see it now… a group of marketer’s in a Harley-Davidson conference room brainstorming a catchy title for a new self-help book:  The No Excuses H-D Motorcycle Guide To Intimacy

The book will go something like this…  distraught woman loses it completely, then rebuilds her life bit by bit.  By the last chapter she has purchased a Harley-Davidson motorcycle, found freedom, independence, self-expression, a rebel spirit and ridden from downtown Tokyo to Mt. Fuji and attended the San Tropez H.O.G. rally in France.  She has found a richly rewarding new life and a new mate with who she shares a deeper, more extraordinary love than she could ever have imagined possible.  Simply put, in the romance Olympics she has obtained a “Gold” medal!

Look for it on a bookshelf soon.

Photo courtesy of HD.

All Rights Reserved © Northwest Harley Blog

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Gold top 10 winnerIt’s that time of year when folks are getting ready to ring in the New Year and its customary to provide a Top 10 list.

I decided to pull together a nostalgic list of some of the more ridiculous Harley-Davidson executive quotes.  There are some doozies and it makes a person wonder if they were cocktail chatter or actually written down and prepped by the PR team.  Honestly, it was difficult to narrow it down to just ten, but here they are: 

  1. “I would be really upset if you felt our strategy was about “meeting the nicest people on a Harley” because I can tell you that ain’t the strategy…” Harley CMO Mark-Hans Richer (Source: HERE)
  2. “These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” Harley CMO Mark-Hans Richer (Source: HERE)
  3. Little did we know we were doing a cross-promotion with God.” Harley CMO Mark-Hans Richer (Source: HERE)
  4. “‘Come Together’ is not merely a song in our [advert] spot – it’s an anthem for our relationship with our fans.” Harley CMO Mark-Hans Richer (Source: HERE)
  5. “We don’t do trend bikes, or fashion-statement motorcycles. We try to make something that will last forever.” **Brian Nelson, lead stylist on Project RUSHMORE  (Source: HERE)
  6. “I couldn’t care less if I ever wore a tie again.” Harley Chairman of the Board, president and CEO Keith Wandell  (Source: HERE)
  7. “None of us get up every morning and want to make people’s lives miserable and see people lose their jobs. If you think that’s the case, I apologize.”  Harley Chairman of the Board, president and CEO Keith Wandell  (Source: HERE)
  8. “We can’t survive on our core customers alone.” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)
  9. “The safety of our customers is our highest priority,” Harley General Manager of Motorcycle New Product Delivery Tony Wilcox (Source: HERE)
  10. “We think it’s a dichotomy” Harley Chairman of the Board, president and CEO Keith Wandell (Source: HERE)

There it is.  Do you have any memorable quotes to add to the list?

**Note: Mr. Nelson (#5) is not a company executive.

Photo courtesy of Sam Churchill.

All Rights Reserved © Northwest Harley Blog

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Coal-LumpIn a staggering break-through today Harley-Davidson announced a new fuel source for all future Harley-Davidson motorcycles.

Many of us suspected it would involve some new battery hybrid propulsion system/model, but the secret power source has now been revealed to be none other than coal.  

The motor company is so fond of coal and that “shop for BADNESS sake” marketing slogan that they will provide one lump FREE to all of its current owners this year during the holiday season in the hope that existing owners will upgrade to future Harley-Davidson models powered by the miracle substance.

 Christmas-TreeAt the very least owners can get together at their next club or rally meeting and combine their lumps of coal from Harley-Davidson to create a large BBQ pit.

One HOG member was so eager to get the lump, they reportedly dropped it,  breaking their Harley Coal Lump (or HCL using the Harley-Davidson fondness for acronyms) into 6 smaller lumps and is now going to use them as desk weights.

In the hustle and bustle of the holiday season I wanted to take a moment and say Merry Christmas to all the blog readers.  Hopefully you’ll get more than a lump of coal this holiday season and may the New Year bring you many more wind in the face road trips. 

Photos courtesy of the web.

All Rights Reserved © Northwest Harley Blog

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