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Archive for November 26th, 2012

Milwaukee LIGHTNING

It’s too expensive.

I’m talking about the iPhone 5.

Sure they advertise it for $199, but the basic version has such limited storage most buy the 32 gig model for $299.  And then there’s $131.72 for AppleCare and you’ll need a case.  If you haven’t dropped a phone in water then you don’t own one.

A lot of people are into this cell phone for nearly five hundred dollars.   FIVE HUNDRED!

And then there’s the case. Gotta have a case. You’ll want that investment protected.

Then there’s the cables… people have a plethora of the old 30 pin jobs lying around, but … now you’ll need LIGHTNING.  And they’re $29 apiece!

And speaking of LIGHTNING…  Next to the YMCA in Ann Arbor, Michigan there is a rather nondescript building which is the HQ for Harley-Davidson intellectual property holding company called H-D Michigan, LLC.

On Thanksgiving day Apple purchased and secured use of the European trademark for LIGHTNING from Harley-Davidson.  The “LIGHTNING” term, which Apple uses to reference the connector for the new iPhone 5, was partially-transferred to Apple, according to the Trade Marks and Design Office of the European Union. TMDO documents show that the Harley-Davidson-owned trademark No. 003469541 was partially transferred to Apple under trademark No. 011399862.

The TMDO defines a partial transfer as a transfer of the term for use in a limited number of goods or services, which suggests that Harley-Davidson will still be able to use the term. Harley-Davidson’s trademark lists clothing and outerwear as the goods and services for its trademark, while Apple’s trademark lists a variety of “games and playthings.”  Terms of the transfer were not revealed.

The EU trademark won’t apply in the U.S., and ownership of the U.S. trademark appears to be in limbo. A U.S. trademark application for Lightning was submitted by the Lightning Car Company in January 2011, however the March 2012 notice for allowance of the application was canceled on September 13.

Photo courtesy of Darren Hauck — http://www.dhauckphoto.com

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