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Archive for November 20th, 2009

International Association of Machinists and Aerospace Workers

The York Daily Record reported that union workers at the Harley-Davidson Springettsbury Township operations got their first look at a proposed contract that if approved will stop the motor company from relocating the York Vehicle Operations to an alternative site in Kentucky.

You can read the detailed contract highlights HERE.  Briefly, it’s a 58 page document that covers the next 7 years.  H-D will commit to investing up to $90 million to restructure the operations and stop efforts to relocate to Kentucky.  For those workers who lose their job as part of the restructuring there are a number of alternatives from lump-sum payout to volunteering for the reduction and receiving benefits if they lose their job.  Workers received copies of the contract today at the Toyota Arena where members met. They will vote to ratify or turn down the deal on December 2nd.  The company has until December 12th to approve.

Reading the “tea leaves,” I anticipate the International Association of Machinists and Aerospace Workers (District 98) will ratify the new contract.  Do they have any other choice?  The company has worked all angles during this down economy to their advantage and will obtain significant concessions from the workers who need a job.

UPDATE: December 3, 2009 — H-D announced the union ratified the 7 year labor agreement.

Photo courtesy of IAMAW

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Ludacris

When you dine with the devil, bring a long spoon.” — Machiavelli

Having a ‘thug’ like Ludacris anywhere near your marketing campaign may not be a good thing.  Yet, Harley-Davidson has decided having a pitchman who glamorizes a life of guns, violence, drugs and is disrespectful of women is EXACTLY what’s needed to turn around motorcycle sales.

The “hoes in different area codes” rapper has released many songs that convey and represent his morals.  Even President Obama said he wouldn’t let his daughters listen to his rap, but did admit Ludacris was a ‘great businessman’.  Political pandering is not my point here.

Recently H-D collaborated with RIDES Magazine to create custom bikes for recording artists Ludacris and Shawnna.  This promotion was in part to gear up for the release of their album “Battle of the Sexes”, where the artists worked with RIDES and “New York Nick” Genender, shop owner of NYC Choppers, to create bikes that reflect their individual personalities.  There is a behind-the-scenes video of the build HERE and more videos/photos can be viewed at RIDES.  In addition, they’re giving away a motorcycle to one lucky winner: a customized 2010 Harley-Davidson Road Glide Custom, created in part with suggestions by RIDES readers. Learn more about the bike or enter for a chance to win HERE.

Is this a shrewd advertising move to use a pitchman who’s going to draw attention to a community that H-D wants to sell motorcycles to or is this a mistake to promote and associate the H-D trademarks with a person that espouses violence, degrading sex and substance abuse?

Does anyone remember how fast Pepsi pulled the ‘musician’ from its soft-drink advertisements in 2002?

Photo courtesy of H-D and RIDE.

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