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Archive for November 16th, 2009

The Black Rebel Motorcycle Club (BRMC for short) is an American alternative rock band from San Francisco.  They formed in 1998 and took the name from Marlon Brando’s motorcycle gang in the 1953 film, The Wild One.  In the film the gang was referred to Black Rebels MC.

But, I smell a legal battle because Marlon Brando’s estate signed off on a new project with Triumph Motorcycles to debut Brando-related apparel at the company’s dealerships. As you may recall Brando played a tough biker gang leader Johnny Strabler and rode a 1950 Triumph Thunderbird 6T.  The Triumph Legends Line will offer replica leather jackets inspired by the movie.  The replica includes key features of Brando’s original jacket right down to the embroidered ‘Johnny‘ name tag and the BRMC (Black Rebel Motorcycle Club) distressed print on the back of the jacket. They are also developing Brando print men’s and ladies’ T-shirts.

All of this will likely add to the “what-to-wear” debate and whether you’ll get beat down for imitating or wearing so-called “colors” of a motorcycle club (i.e. SOA: Son’s of Anarchy or BRMC).  Maybe you’re indifferent.   If so you wreak more Brando than you think.  He was famous in the movie for being outright contemptuous for contemporary middle-class society.  Asked what he was rebelling against and his response was “What have you got?”

Photo courtesy of Triumph

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