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Archive for July 17th, 2009

chapelA good riding buddy of mine lost his father recently.

Coping is difficult for family and for friends it’s can be challenging to know what to say or not say that might remind the person about something they don’t want to remember.  But close friends know how not to say a word and yet provide comfort.

Frank served in the U.S. Army and was a Korean War veteran which meant he always had a sense of purpose to what ever it was he was doing.  I first met him back in the early ‘80s when he ran his own company selling electronic components.  I worked at a medical instrumentation company which purchased his parts and I’ll never forget his deep vocabulary of “one-liners.” A salesman of high integrity to the very core and one that would make Glengarry Glen Ross “ABCs” proud.   I remember on more than one occasion “chasing” him out of the manufacturing assembly area for chatting up the “common people” not because he had a talent of figuring out what his clients were always up to, but was the kind of guy who made people laugh and truly enjoyed learning more about the folks he worked with.  Chatting/laughing and killing time in manufacturing = fewer widgets thus the need for chasing him off.

I was a privilage to know Frank and I was thinking about his — “Trust No One” — saying while I wrote this post.  How prophetic that the biggest story of the week is the insane profits at Goldman Sachs.  If you’d rather get your news from “Rolling Stone”, Matt Taibbi weighs in HERE.  Clearly Wall Street’s bad habits — above all, the system of compensation that helped cause the financial crisis — have not gone away.  In addition, it spotlights that by rescuing the financial system without reforming it, Washington has done nothing to protect us from a new crisis.

Frank passed away peacefully surrounded by the love of his family and friends.  Small as it may be, I wanted to provide a shout out of remembrance and re-commit to memory his one-liner as I sit in front of the TV screen, anesthetized by “talking heads” hoping our future doesn’t go down the drain as banking insiders believe it’s business as usual.

Photo taken at Chapel of the Holy Cross in Sedona, Az.

All Rights Reserved © Northwest Harley Blog

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Re-CycleIt’s economics.  You can’t recycle when it costs more to use the existing product than to use the raw material.  You can try, but the economics will likely run you out of business.

And speaking of recycle costs, the H-D marketing folks who are never bashful to re-hash an idea, decided to change the dates and re-roll the Sportster guarantee or “Ride Free” program.  First announced back in January my thoughts on the program were posted HERE.  Dealers reported the initial program provided an uptick in showroom traffic and many requested that H-D corporate create more similar programs which would help drive traffic to the dealer.  Rather than innovate It seems the H-D organization creates ideas via committee because that is not my concept of a “Bold Idea” … to push out program dates through August 31st and if you buy one of the qualifying 2009 Sportster models you’ll get what you paid for it when you trade-in or buy-up to a big-Twin on a Dyna, Softail, VRSC or Touring model is…

“Did that voice inside you say I’ve heard it all before…  it’s like déjà vu all over again.” – John Fogerty

I have a simple suggestion to help the marketing folks solve this classic “need some creative ideas” problem:

  1. Locate your PC and bring up a browser
  2. Navigate to the Google
  3. Select a word, any word at random
  4. Remember the word you selected at random?  Now enter/type the word in the blank field
  5. Click the “I’m feeling lucky” button

Like magic it will take you to a web site strongly associated with that word and amazing things might inspire.  I know it sounds like I’m taking a cheap shot at the savvy marketing dudes and I can certainly understand a business’s desire to avoid additional expenditures in these trying times.  But, is this truly THE best sales promotion idea out there?

Another ad-hoc suggestion is to ping the Facebook group or independent bloggers and have them share ideas or comments on the best way to spark people’s interest.  Sure it’s subjective opinion, but who knows what ideas it may inspire.  Let me know how it works.

Photo courtesy of Flickr.  Motorcycles recycled into chairs/table in Sass Fee Switzerland.

All Rights Reserved © Northwest Harley Blog

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