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Archive for January 13th, 2009

wilkins_hdA blog (abbreviation for the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.  Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.  Blogs, either used internally to enhance communication in a company or externally for marketing, branding or public relations purposes are called corporate blogs.

In this day of cookie cutter look and feel of corporate web sites I was both curious and mystified when I ran across Wilkins Harley Blog (an actual Harley-Davidson dealer (South Barre, Vermont)) leveraging a blog platform! Not that a dealer would see value in opening up a dialogue with customers, but that the channel of a Fortune 500 company wouldn’t have “rules” against such behavior or rules that apply to dealers who blog externally on behalf of Harley-Davidson (implied or implicit). The rules all pretty much common sense, but when you go public having a unified set of guidelines across the whole company might be a good thing.

Typically bloggers join the cause to chase $$ or provide commentary in an area of expertise.  Sometimes they combine the two.  The biggest regret for many experienced bloggers is that they start out on a free blog platform like Google’s Blogger and then after a few months the limitations of being on free blog begin to surface.

Assuming for a moment that Wilkins isn’t just in it for the $$ I’m really hopeful they will provide deeper insight into the Harley “world”, the channel and provide expertise on motorcycle happenings that only a dealer can provide.  Maybe even a little pre-announcement information or road map details about the company.

Go HERE if you want to read more about the colorful history of the dealer.  From photos of the first motorcycle crate delivered in 1947 to the founder pictured in Guam with the Enola Gay (B-29 that dropped the A-bomb on Hiroshima).

Blogging is a long-term commitment and congrats to Wilkins for starting one.  Lastly, is a shout out to Barbara Wilkins who in April will celebrate her 80th birthday.

Blog photo courtesy of Wilkins Blog.

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