Feeds:
Posts
Comments

A motorcycle braking system’s primary function is to adequately dissipate heat in order to increase the fade resistance and stop the vehicle.

The Italian company, Brembo, and their brake systems dominate the legendary circuits of the MotoGP and Superbike World Championships.

Solid Block of Aluminum

Brembo has recently introduced a new braking system for the Harley-Davidson flagship models as well as the new LiveWire with distinctive elements of performance, lightness and style.

It all starts with a solid block of aluminum, a material with extraordinary properties that not only have eye-catching surface finishings, but is able to combine low weight and stiffness.

The new radial monoblock caliper with 4 pistons (30 mm) boasts a unique design and the result takes full advantage of the material characteristics.

Motorcyclists know that caliper changes, even for an object of this small size may seem insignificant, but calipers are unsprung weights: even a few hundred grams more increase the braking distances, reduce the acceleration and make changing direction less stable/smooth.

New Radial Monoblock Caliper

Brembo manufactures braking components to ensure constancy of performance and that lever response is immediate with adjustable deceleration in any riding condition. Clearly, Brembo leveraged their 40-years of MotoGP success, to help improve the Harley-Davidson braking systems.

Another distinguishing feature of Harley-Davidson or Brembo’s OE braking system is the use of color.  Call it Italian creativity, but it is appreciated for its high quality standard, attention to detail and the importance of the braking systems’ aesthetics.

But, more to the point of aquatic habitats.

The Pacific Northwest is well known for its beer distilleries, marijuana shops, and hipster-forward culture (and lots of beards). It’s an attraction for foodies, coffee bean experts, hikers and features a diverse landscape of twisty back roads just outside the metro areas for wind in the face relief.

Salmon and the Pacific Northwest go hand in hand, but did you know that every time you grab and engage the brake lever, minute amounts of copper from brake dust is chemically degrading aquatic habitats, often in the form of toxic stormwater runoff which contributes to the killing of coho salmon?  It’s true.  Multiple studies demonstrate that stormwater runoff is unusually lethal to adult coho that return to spawn each year in watersheds.  The Washington State University study is HERE and the Ecological Society of America study is HERE.

To be fair, urbanization along with polluted runoff from automobile (268+ million in the U.S.) brake dust poses a greater challenge to fish species conservation, but motorcycle braking contributes to toxic stormwater runoff and recurrent coho die-offs.

Brembo Colors

I should’ve produced a truck load of “Save a Salmon, Don’t Brake” t-shirts hoping to get wealthy, but didn’t.

Are you looking for a way to get involved?  It’s expensive and not very practical for Harley-Davidson, but upgrading to carbon ceramic brakes don’t produce the same amount of toxic dust.

Motorcyclists can plant trees along the network of streams and rivers.  Or build rain gardens (vegetated basins or depressions which capture and absorb runoff) at their homes or neighborhoods to intercept stormwater that would otherwise flow onto city streets then to the rivers with polluted runoff — the main culprit for the decline of urban salmon populations.

Photos courtesy of Brembo and Harley-Davidson

All Rights Reserved © Northwest Harley Blog

U.S. Army – Fort Jackson, SC

Originally called Armistice Day, it recognized the end of WW I, which coincidentally ended 101 years ago this month.  Interestingly, German troops were still well inside France and Belgium during Armistice.  Then in 1938, it became an official holiday, set aside to honor veterans.  Then on June 1, 1954, it was renamed Veterans Day to honor all — dead or alive — those who have served the country in war and peace.

Yeah, I’m writing a blog post from the comfort of a warm office, which pales in comparison to literally every single service member serving today.  In fact, it even pales in comparison to every military spouse because I’m not managing a household with kids, all alone, while a loved one is deployed overseas.

Military (Family) History

But, I can acknowledge how proud I am of family and friends who’ve served along with those currently serving our country with honor.

I can also take a moment to remember my cousin and the seven brave men of Fox Company, 2/4 Marines (2ND PLT, F CO, 2ND BN, 4TH MARINES, 3RD MARDIV, III MAF), who were killed in action at Quang Nam, Vietnam on 08 April 1967.

Some know that my connection to military life is personal and direct, but many Americans don’t have a clear idea of military sacrifices.  The military is at war and the public is at peace being busy with the Hashtag shaming/activism movements.

Here are just a few examples of the social media movements that you may have followed:  #AllLivesMatter, #HimToo,  #MeToo, #TakeAKnee, #SurvivorPrivilege, #YouOkSis, #NiUnaMenos (Not One Less), #HeForShe, #OrangeTheWorld, #BringBackOurGirls, #EverydaySexism, #NotAllMen, #YesAllWomen, #WhyIStayed, #IWillGoOut, #GenerationEquality, #BoycottNRA, #TheResistance, #Resist, #OccupyWallStreet, #IfIDieInASchoolShooting, #IceBucketChallenge, #IStandWithAhmed, #OscarsSoWhite, #NODAPL, #Ferguson, and Boycott #[co. name here] etc..  IMHO, the hashtag activism is lame and probably not been as effective as doing real world engagement!

But, I’ve digressed…

F-35 Lightning II

There is something very special about people who serve, the kind of discipline, the kind of passion that they have, and the dedication.  I’ve seen that up close and have a lot of pride!  Many give little thought to the hardships of multiple deployments, the frequent family moves or the sacrifices of the military community.

For some, this post may come across like an empty gesture.  But, I personally want to thank you and express my heartfelt respect and gratitude for all who have and are serving in the military.  Thank you for the risks you take and the sacrifices you make.

We know you’re fighting for the rights and freedoms of all of us and you’re the unsung heroes.  We do care!

P.S. Congrats and much respect to the U.S. Army special operations team responsible for killing what the The Washington Post obituary called an “austere religious scholar.”  Give me a break!  The Washington Post and editors are totally full of BS for a headline glorifying the savage murderer and brutal raper who encouraged ISIS followers to commit heinous acts of violence — Abu Bakr al-Baghdadi is now a dead “religious scholar!”

Double-Click References:
Harley-Davidson WW I Role:  HERE
Hidden Heroes:  HERE
Veterans Day Proclamation: HERE
DoD Facts:  HERE
Vietnam Conflict Extract Data File: HERE
Other NW HOG Veteran Oriented Blog Posts: HERE

Photos courtesy of DoD and taken by author

All Rights Reserved © Northwest Harley Blog

Pan America™

At the EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori), motorsports show in Milan, Italy, earlier this week — Harley-Davidson debuted two new bikes.  Important to note is the difference in the terms “launch” vs. “debuted.”

The Milwaukee MoCo has aimed one of motorcycles at a market segment in which Harley-Davidson has never really participated.

It’s my view that Harley-Davison is slowly trying to build higher walls to keep “enemies” (competitors) from invasion. Marketing types call this “relevance” and “barriers to entry.”  Multiple financial reports from the company clearly indicate a struggle to fire up a new generation of riders.  The growing presence of electric vehicles is undeniable, but the premium-priced electric (LiveWire) motorcycle — is a non·start·er in terms of revenue!

And at the same time, there’s been an invading army (BMW, KTM, Triumph, Yamaha, Honda or Ducati counterparts) of adventure touring bikes (ADV).  Importantly, this segment is where customers seem particularly excited to buy new models year-after-year.  Even Italy’s floundering boutique bike builder, Moto Guzzi, has had to double the workforce in its Mandello del Lario plant to keep up with demand for the new V85 TT adventure bike ($12,990).  It’s simple.  A fresh new design, a fresh new motor, and a capable around town, comfortable on freeways and durable enough for off-road riding gets customers excited to put down money!

We could have a long-debate on why Harley-Davidson spent millions of R&D dollars much too early as part of their electrification strategy and if the mainstream motorcycle market is ready to encourage motorcyclists to switch to electric vehicles.

But, lets return to the point at hand.

The first new motorcycle is an adventure touring bike (ADV) called the Pan America™.  Astute readers are likely to have déjà vu as it looks very similar to the Pan America concept motorcycle teased out back in 2018.

The Pan America has a new liquid-cooled 60-degree V-twin engine labeled the Revolution Max that displaces 1,250-cc and is reported to make 145 horsepower and more than 90 pound-feet of torque. Impressive stats, especially for the MoCo, which typically has built larger displacement engines with less power and more torque.  The new ADV motorcycle differs from traditional Harley models.  The first item, is exchanging the belt-style final drive for a chain drive that allows simpler gearing changes and improves on the ability to repair if something goes sideways on the trail.  The ADV also leverages a rear trellis-style subframe for strength and reduced weight, which allows motorcyclists to mount different types of adventure-isk luggage to it.

Other advancements include new radial monoblock four-piston caliper brake system developed in collaboration with Brembo and an inverted fork setup, which is common on ADV bikes.  From a styling perspective, you’ll either love the bird-beak nose and squinty cyclops-like headlight or not.

Harley-Davidson® Bronx™

The second new motorcycle is a middleweight class and called the Harley-Davidson® Bronx™. It’s reported to have a smaller 975-cc version of the Pan America’s Revolution Max engine and produces 115-horsepower and 70 lb.-ft. of torque.  Style wise, the Bronx looks somewhat cookie-cutter in this crowded “streetfighter” market segment.  From press photos the motorcycle appears to be belt-driven.  Both motorcycles will roll on new co-branded Michelin tires.

Harley-Davidson says that it’s aiming to have both the Pan America and the Bronx in showrooms by the end of 2020.

Huh?!  A year away?

I like the adventure touring bike (ADV) lineup, but if I was in the market to purchase, it’s unlikely that I’d stall buying for a year to purchase an unproven ADV motorcycle.  I also think it will be a mistake if the MoCo expects its Harley-Davidson name to garner an ultra-premium price in this new segment as it has in the EV market with the LiveWire.

The Pan American should launched and be in showrooms in March 2020, not “late” 2020.

Photos courtesy of Harley-Davidson

All Rights Reserved (C) Northwest Harley Blog

NHTSA Highway Crash Data For 2018

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) released highway crash fatality data for 2018.  While the overall trends of Motorcyclist fatalities declined 4.7 percent is encouraging, the report shows that 4,985 motorcyclists died in crashes in 2018 (244 fewer from the 5,229 fatalities in 2017) is still too many.

Sadly in Oregon, the number of motorcyclist fatalities increased significantly in 2018!

Below is a snippet of some report details:

Nationwide:
■  2018 vs. 2017 Motorcyclists Fatalities — 244 fewer fatalities, 4.7% decrease.
■  Motorcyclists Killed in Traffic Crashes — 2017 (5229); 2018 (4985)
■  From 2009 to 2018 the proportion of motorcyclist fatalities increased from 13% of the fatalities to 14%
■  Alcohol-impaired drivers involved in fatal crashes — Motorcycle riders had the second largest percent decrease (-10.1%) from 2017 to 2018
■  Motorcyclist fatalities in urban areas increased by 33% since 2009 versus rural areas decreased by 15%

Map of Oregon Motorcyclist Fatalities (2018)

Oregon:
■  2018 vs. 2017 Motorcyclists Fatalities — 20 additional fatalities, 38% increase
■  Motorcyclists Killed in Traffic Crashes — 2017 (54); 2018 (74)
■  Motorcyclists Killed Involving Speeding — 2017 (27); 2018 (23)

Important to note with this release, NHTSA introduced its new Fatality and Injury Reporting System Tool (FIRST), a modernized crash query tool that lets users not only query fatal crash data but also generate estimates of crashes and people injured in crashes. The upgraded functionalities in the new tool include generating multi-year trends, estimates of alcohol involvement, and charting/tabulation/mapping of query results. The tool, along with instructions on its usage, can be accessed HERE.

Photos courtesy of NHTSA

All Rights Reserved (C) Northwest Harley Blog

It became evident today, that creative instincts, an innovation mindset, deep brand and consumer experience along with bottom-line orientation is no longer enough for Harley-Davidson executives.

I’m talking about Neil Grimmer (Twitter) — a San Francisco-area entrepreneur and previously, the Founder/CEO of a personalized nutrition life science company Habit, joined Harley-Davidson on April 5, 2019 as president of Harley’s global brand development.

200 days later it’s been reported by the Milwaukee Business Journal he is “no longer with the company.”  Of course that is an executive management euphemism for ‘You’re Fired’ — however, in the parlance of our times and to clarify he was — sacked, dumped, bounced out, canned, axed, eighty-sixed, let go, ran-off, given walking papers, given the pink slip, or given the old heave-ho.  To put a more cheery spin on it:  one could say he was “constructively discharged,” or “freed up for the future.”

In a memo to employees it was communicated that Harley-Davidson management received multiple complaints about Grimmer’s code of business conduct.   I’m being snarky, but apparently, those day-long seminars in workplace sensitivity never paid off?!

It’s been my experience that company execs get fired because of poor change management, maybe ignoring customers, or for tolerating low performers, or for denying reality or worse, for too much talk and not enough action.  But, it could be as simple as his ‘left coast‘ leadership style was just inappropriate for the MoCo’s particular culture.

I’m sure Mr. Grimmer is an extremely accomplished executive, but the reference by CEO Matt Levatich of multiple violations is a BIG deal.  The MoCo has a set of core values and principles along with a Code of Conduct HERE for employees and suppliers.

It’s not clear if Harley-Davidson has an executive non-fraternization policy, but clearly they prescribe to conducting business with honesty and integrity.  In addition, they prescribe to providing a workplace free of harassment based on personal characteristics and do not tolerate harassment of employees by managers or co-workers.

Harley-Davidson (HOG) stock was up today!

 

Harley-Davidson Code of Business Conduct:  HERE
Harley-Davidson Supplier Code of Conduct:  HERE

Photo courtesy of Harley-Davidson

All Rights Reserved (C) Northwest Harley Blog

As you know, I’m a motorcyclist licensed in the State of Oregon.  I’ve written many blog posts that represent motorcyclists and advocate for the passage of laws that improve motorcycle safety and result in motorcycle awareness and driver accountability.

My perspective comes from years of riding motorcycles and having first hand knowledge of friends who have been injured when drivers don’t see motorcycles and the dramatic consequences.

Speaking of motorcycle accidents, the following are examples of common motorcycle accident causes:

• A car makes a left-hand turn in front of a motorcycle, usually because the driver is not looking for, or does not otherwise see, the oncoming motorcycle.

• A vehicle pulls out of, or into, a side street or driveway, also usually because the driver does not look for, or otherwise see, the motorcycle.

• A car rear ends a motorcycle because the driver is inattentive or distracted, usually by a mobile electronic device.

• And the all-to-common motorcycle accidents involve only the motorcyclist!  There have been a number of motorcycles that inexplicably missed a curve on a clear, dry road and left the roadway.  Many suffered injuries or death after striking a tree, roadside sign, utility pole or boulder.  Be it age related (yes, I said that!), pushing the limit of the riders skills or the capability of the motorcycle, driving impaired — both by drugs and alcohol — or by fatigue and exposure — riders need to constantly tweak riding habits to stay sharp.

In tracking the U.S. states information, searching and following-up on the Oregon data of various motorcycle accidents in the news, it seems that negligent drivers are often not being cited for any violation when they cause a motorcycle accident. Moreover, careless drivers are typically only being cited for routine traffic violations, and reckless drivers are being cited only for careless driving.  I’ve also read about simple cell-phone tickets being cited when drivers cause severe accidents.  If you try and track motorcycle accident cases, they are usually not referred to the District Attorney’s office unless there is a fatality or a drunk driver involved. Careless and even are facing very little to no criminal repercussions for their conduct and instead being given a traffic violation or no traffic violation at all.

That’s all about to change!

Back in 2017, Oregon began to address this issue by passing HB 2598, which expanded Oregon’s Vehicular Assault Statute, ORS 811.060, to protect motorcyclists and their passengers from reckless drivers, making it a Class A Misdemeanor for a reckless driver to injure a motorcyclist or passenger. That same year, Oregon passed SB 493, which made it a Class A Misdemeanor for a criminally negligent driver to seriously injure a vulnerable user.

However, under the current statute, motorcyclists, moped operators, and their passengers are not, even though they are equally susceptible to being directly struck and seriously injured by a careless, or criminally negligent, driver as the other road users.

But, effective January 1, 2020 is Senate Bill 810.  Signed into law back in June, the Bill modifies the definition of “vulnerable user of a public way” to include persons operating or riding on moped or motorcycle.  The law (801.608, “Vulnerable user of a public way”) enhances penalties for motorists who kill or injure motorcyclists, as well as other vulnerable road users such as pedestrians, highway workers or bicyclists.

Oregon has taken an important step to protect riders and their passengers. Oregon now joins the State of Washington along with several other states by treating motorcycles and mopeds the same as other vulnerable road users by significantly enhancing the penalties against careless and criminally negligent drivers.

Thank you Governor Brown!

UPDATED:  November 1, 2019 — Removed the 1st – 4th priority scheme under motorcycle accident causes paragraph (see comment below) as it was misleading.  Added a reference HERE to the NHTSA Highway Crash Data for 2018.

Photos courtesy of ODOT and GHSA

Oregon Crash Statistics & Reports    |    Invest in yourself and Stay Sharp HERE!

All Rights Reserved (C) Northwest Harley Blog

Harley-Davidson, Inc. (NYSE:HOG) reported the third quarter 2019 financial results in a press release HERE.

Key indicators the motor company reported was revenue from motorcycle and related products fell 4.9% Y/Y to $1.07B in Q3.  Motorcycle shipments were down 5.8% to 45,387 and gross margin fell one point to 29.9% of sales.  The company stated it expects shipments of 38,500 to 43,500 motorcycles in Q4 and 212K to 217K for the full year.

In other interesting financial sound bites; Harley’s Q3 marketing spend was up over 30% with efforts on the LiveWire and LowRider S television spots running in major markets across the U.S.  International retail sales were up 2.7% driven by growth in both developed and emerging markets.  In addition, Harley-Davidson gained 2.2 percentage points of market share during the quarter within the Touring and Cruiser segments, which represents approximately 70% of the total 601cc plus industry.

In the attracting more people to riding and keeping riders riding space (i.e. the 2027 strategic imperative) — in Q3 the company gained deeper analysis and insights on why people engage, participate and disengage from riding.

Lets call it a “participation lifecycle!”

H-D Marketing and Brand Amplification

Harley-Davidson now has an acute focus on how to influence each customer at their buying decision points to build the total number of committed Harley-Davidson riders.  By 2027,  the company will expand to 4M total Harley-Davidson riders in the U.S., grow international business to 50% of annual HDMC revenue, launch 100 new high impact motorcycles and do so profitably and sustainably.  Lastly, Harley added Amplified Brand as a growth catalyst in the More Roads to Harley-Davidson’s growth plans.

For example Harley-Davidson refreshed their brand look at major events during Q3 including Sturgis, World Surf League and Spartan races and recently announced we will be the presenting sponsor at next summer’s hotly anticipated Hella Mega music experience tour featuring Green Day, Weezer and Fall Out Boy.  The Hella Mega Tour being promoted by Harley-Davidson is the co-headlining tour of rock bands Green Day, Fall Out Boy, and Weezer. The tour was announced on September 10, 2019 and includes dates from March to August 2020.

Navigating Section 301 Tariff Process

You can’t have a finance report these days and not talk about TARIFFS!  The dizzying series of trade and tariff events over the last few months has pushed the trade war front and center into Harley-Davidson.  How to navigate the Section 301 Tariff process, prepare for any impact etc., is a challenge in of itself.  For the full year 2019, Harley-Davidson now expect impacts of recent EU and China tariffs to be approximately $105 million. This is a $5 million increase from prior expectations and is driven by an increase in Section 301 tariffs, which continue to shift with the breeze as part of global trade negotiations.

It appears that some developed nations will slip towards recession, and governments and companies keep hoping the signs of economic weakness in China would push all the parties to a “deal” table faster.  Harley-Davidson looks to continue mitigating the impact of tariff increases through tariff classification, tariff engineering, first sale, and other methods.  Some of which may have an impact on U.S. manufacturing jobs.
.
Q3’19 Press Release:  HERE
Investor Slides:  HERE
Transcript of Q3’19 Financial Call:  HERE
More Roads Plan:  HERE
Hella Mega Tour:  HERE
Section 301 Tariffs:  HERE
.
Photos courtesy of Harley-Davidson
.
All Rights Reserved (C) Northwest Harley Blog
%d bloggers like this: